Research On The Strategy Of Improving The Competitiveness Of Shanxi Coal Finance Leasing Company

As the financial leasing industry enters a mature period,homogeneous competition is becoming increasingly fierce.Under the multiple impacts of the tightening of industry regulatory policies and the impact of the COVID-19 epidemic,there are also many problems in China’s financial leasing industry,such as the lack of systematic guidance for the construction of talent team,which leads to the lack of professional capacity,and the lack of digital empowerment,which leads to the absence of differentiated development.Shanxi Coal Financial Leasing Company is no exception,which puts forward higher requirements for its competitiveness in internal management,market positioning and related business development and marketing.In this case,it is particularly important for Shanxi Coal Finance Leasing Company to examine its own development in an all-round way,whether it can achieve first-class standards and enhance the competitiveness of the company.Therefore,this paper analyzes the current development situation of Shanxi Coking Coal Financial Leasing co.,Ltd based on the theory of core competitiveness and the theory of sustainable competitive advantage,and analyzes the current situation of Shanxi Coking Coal Financial Leasing co.,Ltd based on Porter’s Five Forces model.By means of data survey and analytic hierarchy process,this paper proposes the current problems and optimization strategies of Shanxi Coking Coal Financial Leasing co.,Ltd so as to improve the competitiveness and sustainable development ability of Shanxi coking coal.By analyzing the current situation and existing problems of Shanxi Coking Coal Financial Leasing co.,Ltd,Through the analysis of Shanxi Coal Financial Leasing Company’s competitiveness,actual operating results,industry competitors and internal and external environment,this paper finds that the company still has some problems,such as single main business,slow market response ability,insufficient competitiveness,weak follow-up development and so on.Generally speaking,the competitiveness of Shanxi Coal Financial Leasing Company is at a medium level,and there is much room for improvement.Shanxi Coal Financing Leasing co.,Ltd should adhere to specialized market development and seek personalized development path on the general idea of enhancing competitiveness.At the same time,the key task of enhancing the competitiveness of the company is still innovation-oriented,providing high-quality products and business services,market-oriented to improve brand competitiveness,customer-oriented to improve customer service efficiency.Therefore,measures Shanxi Coal Financing Leasing co.,Ltd can take in the future include implementing diversified development strategies.Shanxi Coal Financing Leasing co.,Ltd competitiveness and sustainable development ability can be improved by informatization operation capacity.