The Financial Analysis For Core Competitiveness Of The Sports Listed Companies Of China

A general regularity proved by countless successful and failed companies is that the high degree of coordination of the core competitiveness and financial ability of a company is the fundamental guarantee for achieving the strategies of a company. When they achieve the coordination, the company can develop the advantage of the competitiveness. When they can’t achieve the coordination, the financial ability can’t support and ensure the company to achieve its strategies, the core-competitiveness is unable to form, the continuous operation and stable growth will be not come true.Since 1990, Prahalad and Hamel put forward the concept of the core competitiveness of enterprises in Harvard Business Review, the core competitiveness is been paid attention by people. After that, how to achieve the core competitiveness is a focus of companies. From the theoretical point of the view of core competitiveness, the whole company is a system of ability, and the financial ability is an important part of it.Using the survey method, case studies and other methods, the paper analyzes the basic theories of core competitiveness, and then analyzes it by views of integrating, knowledge, culture and combination.The paper comprised of consist of six parts. The first part explains the theories of core competitiveness. The second part analyzes the elements and characteristic of the financial core competitiveness and make a preparation for analyzing the core competitiveness of the sports listed company by financial views. The third one analyzes the present situation of the sports companies and points the problems in development are weak opinion of brand, the small scale, lack of technology innovation and so on. Then the part puts forward the way to promote the core competitiveness by financial view. The forth one is a case analysis of Lining Company. It analyzes the problems of the company by the ability of debt paying, operating and profit. The fifth one advises ways to promote the core competitiveness by saving costs, making a full use of human resources and capital. The last part makes a summary of the paper and presents the insufficient of the paper.