Jining Huiquan Economic And Trade Company Development Strategy Research

Since the 1990 s,it is particularly important to enhance the core competitiveness of enterprises and sustainable development,where the external environment is undergoing profound changes,and business competition focus from external to internal.In the beginning of the 21 st century,China was acceded to the World Trade Organization(WTO),which is promoting China's economic reforms,and creating a great deal of development and innovation space for private enterprise.Uncertainties and risk factors up against private enterprises are increasing in the course of business,more problems gradually exposed,private enterprises need to overarching and global strategy to guide the forward direction.Recently,the Huiquan Company has been growing,and the competitions in industry are increasing.It lacks long-term sustainable development of forward-looking thinking and the oriented unified deployment after the reactive development strategy has been taken in a long time.When potential advantages were mined,many problems of enterprise development began to be exposed.Facing the increasingly tough competitive situation,how to build a new business model,and how to make the main business of the company bigger and stronger,and how to outline strategic development layout,and how to enhance the core competitiveness,and how to improve the competitive advantage are the important issues which Huiquan Company must face urgently.This paper focuses on the theme of "The study of Jining Huiquan Economic and Trade Company development strategy",based on the course of the development of the company and the opportunities and challenges.The enterprise development vision and trends were explored,and a long-term development strategy of the enterprise was researched and planned,and a clear direction of development and proposals for specific measures was pointed.This article paper is structured as follows:The first part is the introduction.The background,purpose and significance of the thesis topics were introduced,and the main content of the thesis,research methods and technology roadmap were presented,and the innovations of the paper were put forward finally.In the second part,the theories of enterprise development strategy were stated,and theresearches of corporate strategy were discussed at home and abroad,which lay the theoretical basis of the thesis.In the third part,the macro-environment was analyzed,including the external environment and industry environment,and the development opportunities and threats were identified.In the fourth part,the internal environment was analyzed,and the issues existing in the development and the development facing were identified in the company's operational management.In the fifth part,the company strategies were given through the SWOT analysis.In the sixth part,the key issues and measures of strategy execution were given.The final chapter is the conclusion part.New insights into the papers presented in the following two aspects:(1)the position of private enterprise market was judged,and the trends and directions were forecasted;(2)the enterprise strategy for future development and the specific measures were presented.In this thesis,the theoretical research of development strategy about Jining Huiquan Economic and Trade Limited Company was improved,and the theoretical research level was enhanced.From the analysis of the company's operating status,the problems were pointed out and the company's development strategies were presented,pointing out the direction for the company to better and faster development.