Research On The Development Of Sustainable Fashion With The Background Of Shared Economy

In the 2011 Time magazine,"10 ideas to change the world" were published,and cooperative consumption is one of them.For now,the world’s shared economy is at a stage of rapid development.And sharing the economy is also the best way to integrate idle resources of the society,which can maximize the balance of excess capacity and achieve new value.The fashion industry known as "timeliness","popularity" and "seasonality" constitute the remarkable characteristics of clothing goods.The popularity of "timeliness" brings many extra consumption to most of the people who pursue fashion,and once their "timeliness" is over,a lot of idle old clothes will be produced.People used to have a strong appetite for clothing,but now the idea of ownership and perseverance is changing.With the increase of consumption ability and the enlargement of the choice scope,consumers are more and more willing to update wardrobe through leasing.The development of shared economy has brought new influences and opportunities to the fashion industry.Under the environment of shared economy,the marketing mode of fashion industry will never stay in the sale of products,it will be a selling experience of high-quality personalized service,and bring better consumption experience to users.