Sharing And Exclusion:the Development Model Of Sharing Economy

In the 1970s,Felson and Spence put forward the concept of "shared economy".Subsequently,with the continuous development of concepts,today's shared economy is not only an academic expression,but also a noticeable business phenomenon in recent years.Domestic research on shared economy focuses on descriptive analysis of the current situation of development,lacking of discussion on the mechanism and principle of shared economy,and has a narrow field of vision,focusing mainly on shared bicycles,lacking comparative analysis of other shared economic products.At present,the once shared darling-sharing bicycle,the related enterprises are in a difficult situation,and the shared economic market is facing shuffling and restructuring,which to some extent affects the enthusiasm of academic research.This paper holds that the key to the shared economy lies in that the products are supported by the institutional basis formed by the basic structure and system together,and that the products can achieve certain supply advantages through successful commercial operation in the market.Both of them constitute the factors of shared economic development-system and market.In other words,different products depend on different systems and markets.Shared bicycle is a dual dependence on system and market,which relies on the institutional basis(and needs the continuous supply of the system)and emphasizes the market advantage.In contrast,Street Electric only needs to occupy a certain market scale through commercial operation on the basis of the existing system to achieve shared profits.This paper explores the basic connotation of the system on which the shared economy depends and the market conditions that product management needs to meet.Then,taking OFO and street power as examples,the paper makes a comparative analysis of the cases,aiming to show the operation and development mode of the"shared economy" from the perspective of products.According to the strength of"system" and "market",this paper sets up a matrix chart,with the market as the horizontal axis and the system as the vertical axis.It divides the development of shared economic products into four different situations,and clarifies the different requirements of different shared economic products on system and market and their impact on the development of product industry.This study clarifies the system and market requirements of shared economic development from the theoretical level.Institutional level,"sharing" emphasizes the effective support of the product to obtain the institutional basis;market level,"sharing" emphasizes that the product has a certain market size so that consumers can conveniently consume.The problem is that strong reliance on institutional foundations means that they are subject to institutional environments,which is why some shared products that are less dependent on institutional environments and do not need to be highly exclusive in the market are more likely to succeed.The purpose of this study is to provide some thoughts and suggestions for the policy regulation and market operation of the shared economy by analyzing the influencing factors of the shared economy.