Financial Analysis Of Great Wall Motors Based On Harvard Analysis Framework

Manufacturing industry has always been an important support for China's economy,and automobile manufacturing industry as an important part of it occupies an important position in the economy.Automobile manufacturing industry has a complete industrial chain,involving many areas of the upper and lower reaches,have a significant impact on economic development.After more than a decade of rapid development,China's auto industry surpassed the United States in 2009 with production volume of 13.791 million units and sales volume of 13.648 million units,making it the world's largest automobile manufacturer and exporter.As of the end of 2016,the domestic automobile production and sales volume has ranked first in the world for eight consecutive years.However,it can not be ignored that there are still many short-cuts in the development of China's auto industry at this stage.The technical reserves,brand appeal,production and sales of self-owned car makers are still far short of the joint venture car makers.Per capita car ownership among regions The amount of imbalances.Great Wall Motors Co.,Ltd.(hereinafter referred to as "Great Wall Motors"),as the leading enterprise in China's own-brand car and the largest SUV manufacturer in China,selects Great Wall Automobile for financial analysis and research under the Harvard analysis framework and has certain industries Representative,can reflect the current development of the industry status and trends,given major car brands in strategic development and financial analysis provide some reference to promote the development of China's own brand cars make some contribution.This article consists of six chapters,the first chapter is an introduction,which expounds the research background and significance of this article,the research status at home and abroad,introduces the research ideas and methods of the article,and illustrates the research characteristics and innovation.The second chapter introduces the related concepts,financial analysis methods and Harvard analysis framework theory.The third chapter introduces the status quo of China's auto industry and its own brands,the introduction of Great Wall Automobile and the rapid development of enterprises in recent years.Based on the Harvard analysis framework,the fourth chapter conducts a financial analysis of Great Wall Motors.Based on the four dimensions of Harvard analysis framework,it establishes close relationship with Great Wall Motors.Based on the deep analysis of the four aspects of the strategy,accounting,finance and business prospects of Great Wall,Based on the comparison of the financial index data of Great Wall Motors with domestic listed companies BYD Auto,Changan Automobile and SAIC,it reveals its advantages and disadvantages in the industry.The fifth chapter evaluates the above analysis results and proposes the optimized route for the future development of Great Wall Motors.The sixth chapter is the conclusion and prospect of the study.The contributions of this paper are as follows:applying the Harvard analysis framework to the financial analysis of self-owned car manufacturers,expanding the application range of Harvard analysis framework;secondly,conducting financial analysis under the Harvard analysis framework for the leading car manufacturers in the auto industry and objectively analyzing the results Evaluation,put forward the optimization of career development path,the Great Wall Motors and its own brand of car-related development has some reference.