Study On Improvement Strategy Of Red Tourism Experience Management In XG Scenic Spot

Red tourism was a new type of theme tourism which started in China at the beginning of the twentieth Century.As a result of its traditional ideological education function and the function of promoting economic development,it has received extensive attention.The process of red tourism can play and relax,can learn and self-cultivation.Due to the great support of the government,Red tourism is developing rapidly,has become an important part of china's tourism industry.How to attract more tourists to visit red tourism spots;How to use the form of red tourism to carry out ideological and political education activities,so that more people can experience the profound connotation of the red spirit;How to develop experiential tourism products based on the needs of tourists,and constantly explore the economic value of red resources and so on,are urgent problems to be solved.The red tourism resources in our province are very rich,but many scenic spots are generally in the stage of extensive development.The experience development of red tourism resources is lagging behind.In the process of red tourism,tourists,as spectators and recipients of education,accept the propaganda of the scenic spots unilaterally and visit them in accordance with the established itinerary.Can not personally experience the profound meaning of red scenic spots.The economic,social and cultural values of red tourism resources have not been fully excavated and developed,and their development has been limited.XG scenic spot is a famous red tourism destination in Anhui Province.The development started late,time is short,like other province red tourism scenic spot,in the area of public service quality,tourism experience in project design,the red tourism product development,customer relationship management,marketing strategy and other aspects there exist prominent problems.Tourist experience is poor,and red tourism experience management needs to be strengthened.This paper takes XG scenic area as an example,combined with the customer experience and customer relationship theory,through literature research and field investigation method and pointed out the status management of the scenic spot in the XG customer experience and problems,including participatory tourism projects,less red tourism theme positioning is not clear,the lack of additional tourism product development,backward infrastructures,scenic atmosphere solemn,scenic area service personnel quality should be improved in six aspects,and from the ideological concept,management system,human resources and community participation in four aspects of in-depth analysis of the reasons.On the basis of customer experience management research,starting from tourists' needs,we systematically construct the improved model of red tourism customer experience,and from the scenic spots management,service level,product development,marketing and other four levels,targeted tourists experience improvement strategy.The conclusion of this paper is to provide a reference for improving the economic efficiency and scientific management of red scenic spots,so as to better explore the ideological and political education function of red tourism resources.