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Experience Tourism Product Development And Management

Posted on:2007-10-11Degree:MasterType:Thesis
Country:ChinaCandidate:X G GongFull Text:PDF
GTID:2199360212470507Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Along with the experience economical time arrival, contemporary tourist already gradually was mature, they pursued the new traveling experience, has had a higher request to the traveling product. This article obtains from the experience economy and the experience traveling, through to the contemporary tourist new characteristic analysis, proposes the experience traveling concrete development pattern, and explicitly pointed out, the experience traveling product is one kind is different with the former traditional traveling product one kind of new traveling product, the experience traveling product this kind of newly emerging things development also not very is at present optimistic, but it has represented the tidal current and the tendency which the tourism develops.The experience traveling realization way mainly has the traveling to watch, the traveling contact, the traveling imitates and travels the game. In in the experience traveling product development and the management, first requests a country or the area to experiences the traveling product to have the enough value, must do the development experience traveling is a national or the traveling destination whole development goal, the formulation whole developmental strategy, portrays the whole traveling image, and carries on the traveling resources properly the conformity.Experience traveling product development, on the one hand relies on government's support, on the other hand, needs to travel the enterprise to have to have the renewal consciousness, must raise enhances oneself develops the experience traveling product the technology, unceasing accumulation development experience. The experience traveling product development essential essential factor mainly has two, is experiences the traveling product the development goal, it requests to have to emphasize the quality, needs to emphasize continues, to have to pay attention to the balance, another is the traveling product combination, the combination objective point lies in customer's experience. The experience traveling product development should pay attention, must determine a distinct subject, when choice or establishment traveling project, must emphasize the project the characteristic, the participation and the challenge, and...
Keywords/Search Tags:experience traveling products, Traveling experiences, experience economy, experience developing, experience marketing experience service
PDF Full Text Request
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