Research On Customer Experience Management Strategy Improvement Of A Polytron Technologies Inc

The advent of the experience economy era changes the current market environment.The customer's consumption demand changes gradually from the practical demand to the experience demand,and more and more attention is paid to the customer experience before,during and after the consumer product.Especially in the Internet environment,the rapid development of e-commerce has brought new opportunities to the traditional customer relationship management,but also added new challenges.More and more enterprises exist online and offline products and services at the same time.Experiential marketing has become an important marketing means for enterprises to shape brands and achieve brand awareness,reputation and loyalty.Relying on the rapid development of the Internet in the recruitment industry,network recruitment market competition,homogenization phenomenon is serious,lack of innovation ability,customer experience through the recruitment website to provide "communication" service mode,cannot reach the expected value and satisfaction.Based on the above,this paper studies the status and problems of customer experience management of online and offline products and services in scientific and technological enterprises.It has important theoretical and practical significance for improving customer experience management strategy.Research literature are reviewed based on the domestic and foreign related customer experience,customer experience,customer experience management theory,A technology company as an example,study under the environment of e-commerce customer experience management,focuses on the analysis of the sensory experience management,functional management,emotion management experience three levels the visual environment,products and services,interactive operation,online customer service and other issues.Research shows that the customer satisfaction of A science and technology company mainly embodies in its rapid reaction speed,more understanding of talent market order,but to provide jobs for low scoring,indicates that there is a large gap with the customer expectations.In view of the existing problems,this study proposes to strengthen the website construction,customer maintenance,e-commerce capabilities to enhance customer satisfaction.Through the study of management experience of A technology,the customer found the information content on the user's emotional perception and user experience has a significant positive effect on the function of interactive operation;user experience and emotional experience have a significant positive effect;visual design of the site in the user experience as the auxiliary role,and the next line of environment the construction and improvement of products,a direct impact on the user experience and make sense of whether there will be involved in the decision to buy again.Therefore,it is necessary to further improve the experience effect of scientific and technological enterprises,so that customer satisfaction can reach a higher level,and strive to convert satisfied customers into loyal customer groups,and create more benefits for enterprises.Finally,the paper puts forward the research deficiencies and prospects for the future research.