Research On Tourism Development Strategy Based On Tourism Experience Analysis

Tourism is a kind of sunrise industry; it can adjust the industrial structure, increase people's income, and improve the ecological environment and so on. Handan belongs to the historical and cultural city, there are rich tourism resources, and it forms ten kinds of Culture in the three thousand years.Under this condition, it's a better choice to develop tourism for Handan; it can improve and flourish the relatively backward status. It's mainly from the point of tourism resource value assessment for the regional tourism development. Consumers pay more attention to the process and feelings, with the development of economic, improvement of living standards. It's more important for tourism to focus on the visitors'experience, because of their special service. In this context, this paper research topic and content is:The tourism development strategy research based on the analysis of the tourism experience.This article summarizes the research progress of tourism experience, tourism development through the literature material. Domestic tourism experience research focuses on the basic theory, the design of experiential tourism products. Foreign tourism experience extended to the influence on daily life, and remote way to get tourism experience. The research of Handan is focuses on the qualitative analysis and evaluation of tourism resources, its lack of research from the perspective of tourism experience.There are six main class, eighteen classes, and forty-eight basic types'tourism resources in Handan according to the Tourism resources classification, investigation and evaluation. There are lots of shortages in the tourism of Handan, such as the tourism product is lack, inadequate infrastructure, and imperfect management problems.The second part is the survey and tourism development present situation of study area, the study area mainly includes the content of the location and scope of Handan, natural environment conditions, social economic conditions, location traffic conditions, and the general characteristics of tourism resources, development situation and existing problems of tourism resources.In order to develop the tourism of Handan from the perspective of tourism experience, this paper tries to build the system of tourism experience quality. This paper preliminary build the tourism experience evaluation scale by reading travel blog, talking with mentors, in-depth interviews, finding documents. After the pre-survey in the tourist attractions, this paper builds the tourism experience evaluation scale through the Exploratory Factor Analysis. This system includes four levels; the first level is the goal layer, the second layer includes three dimensions, the third level including eight core indexes, the fourth level includes 25 evaluation index factors.The fourth part is the evaluation of tourists'experience, using the evaluation system which has been build, design the questionnaire, and the issuance of the questionnaire and recycling. Effective questionnaires were collected for data entry, and analysis tourists'social demographic characteristics; the score of eight major factor for the travel experience evaluation system. And then through the single factor variance method and independent samples T test, analysis tourists'gender, age, education background, tourists motivation impact on tourism experience.The fifth part is the evaluation results analysis and tourism development, first of all, expounds the idea and principles of tourism development in this part. It designs twelve theme tourism routes, four regional tourism routes; six nonlocal tourists travel route, and four local tourists travel route according to the results of tourism experience quality evaluation.Then according to the results of the evaluation system, targeted to propose appropriate tourism development strategies. Based on the high quality service experience, through the depth, characteristics action experience, and create rich emotional experience. Enhance the tourism functional experience; build variety, characteristic action tourism experience.At last, it's the conclusion and prospect, mainly includes the research conclusion of this paper, the innovation of this paper, shortcomings and so on.