A Research On Experience Tourism Development Of Harbin Central Street Based On Tourist Experience

With the development of the national economy and the upgrading of consumption,the era of experiencing economy has come,the tourism has been affected by the general economic environment,and the consumption concept of tourists has also changed accordingly.The essence of tourism is the process of tourists’ personal experience.The needs of tourists also change from basic sightseeing and leisure travel to personalized,experiential and high-quality touring experience.With this trend,the domestic developers of tourism product gradually attach importance to experiential design.Focusing more on the quality of the visitors’ experience,the types and quantity of touring experience products have also soared.For tourism companies,combining touring experience with product development,enhancing tourists’ sense of acquisition and enhancing product competitiveness are the most preferable solutions for the current tourism market.As a typical leisure commercial street,Central Avenue attracts many tourists with its unique architectural style.With the repeated development of its scenic spots,the number of tourism products on the avenue has been increasing continuously,and the average number of daily tourists in the scenic spots have also increased significantly.However,the experience of tourists has been various from person to person.Based on the existing problems,to optimize the tourism product development and enhance the satisfaction of tourist experience is an urgent task in the tourism management of Central Avenue.This paper first systematically sorts out the relevant documents of tourism experience and the experience tourism,and some relevant information of the scenic spots on the avenue is also mentioned.The author clarifies the social background,and based on the tourist experience on the Central Avenue,the research about experience tourism has some practical significance.And the experiential marketing theory,the tourist satisfaction theory,Cycle theory of tourism life is the theoretical basis.The author adopts four methods: literature research,field investigation and questionnaire survey,statistics and data analysis,and inductive summarization.Likert’s five-level scale method is mainly used to design a questionnaire,which will be distributed to tourists who is touring on the scenic spots of Central Avenue.Based on the datacompilation,SPSS22.0 software is used to make research from multiple perspectives.Finally,the author drew the conclusion that most of the tourists’ experience are not satisfied during their touring experience,which is mainly caused by the following four reasons: First,the brand awareness of the tourism products is low.second,the development level of tourism products is low;third,the participation of tourists is low;then,the tourism products are not much;last but not least,the tourism facilities are incomplete.At the end of the paper,from the perspective of the combination of tourism products in Central Avenue,the author puts forward three principles of tourism product optimization for Central Avenue.Some relevant suggestions are also given,including raising the awareness of tourism products in Central Avenue,increasing the development of auxiliary streets,improving tourists’ participation,exploring the cultural connotation of the Central Avenue deeply,and so on.