Researches On Tourism Exploitation Based On The Background Of Experience Economy

The experience economy will become a kind of economic form gradually after the agricultural economy, the industry economy, the service economy.Under this kind of economic form, tourism exploitation should have its new mentality, to better mix together the experience economy and make the traveling sustained development. This article has made the analysis and the summary on correlation theories aboat the traveling motive, the experience and the experience economy, the tourism experience, tourism exploitation and so on.Unifying in the related demand,the motive theory and the experience economy theory,it discusses the tourist's 6 main demands at experience economical time:the experiences demand of entertainment, the experiences demand of escape, the experiences demand of the education, the experiences demand of esthetieism,the experiences demand of "Sweet Spot", and the experiences demand of self-realization.Then, in the contrast tradition tourism plan's foundation, proposed the tourism plan idea under the experience economic background:the idea of tendency and innovate continually, the idea of strengthened humanism and the plan of tourism experience roles, the idea of creation multi-role interaction in the traveling plan, the idea of tourism subject plan, then has formed the tourism plan pattern of the experience-guide, and has carried on the discussion to Disneyland's case. Discussed on the tourism experience plotting (including project plot and experience design) and experience marketing under the economic background,the article proposed 3 big methods of the tourism experience design's:"the demand-experience" and "the experience-demand"two-side design method, "the multi-role interaction"design method, "massive custom-made"design method; Finally, the article has mainly discussed the tourism experience role design, proposed the ideas of four kind of roles:experience performers (for example tour-guider, direct service provider), experience managers, the experience attached performers (each related profession service provider and community resident, like hotel service personnels, transportation service personnels, the nearby resident),experience designer (the person of tourism experience design and develop) and so on. Then it has carried on the summary analysis to the tourism experience role's management. All of this has constructed a system of tourism exploitation under the experience economic background.