Innovative Research On Profit Model Of Chinese Securities Companies

Along with the securities market competition intensified,and the development of Internet technology,the securities companies have been able to rely on the usual charge high fees to obtain high profits,which makes the securities company's overall profitability has plummeted,securities companies are no longer subject to asylum policy.In the long run,if the securities companies do not seek their own reasons,and actively seek the reform of the profit model,they may face the possibility of loss.Therefore,the securities company shall actively learn advanced experience from foreign investment banks,abandoned in the past too much based on level two market profit model,according to the actual situation and characteristics of domestic firms,actively seek change profit model,build a framework for scientific and reasonable profit.ZXWH securities company is the largest securities firm ZX securities company,the brokerage business stability in the country before the five,covering power,the company's strong credibility and brand image to a large number of individual and institutional clients.Not only is the volume of business,ZX securities rely on its strong financial group background and strong technological advantages,through the various channels of financial comprehensive,reduces the overall cost of the business,improve the profit level of water brokerage,investment banking and securities financing business.In recent years,the "Internet plus" swept the entire financial market,many small securities companies rely on the Internet channel reduces cost,occupy the stock market at a very low cost of the brokerage business,securities and other large brokerages such as ZX caused serious loss of customers,the brokerage business profits dropped significantly,so the traditional rely on two the secondary market gains way cannot continue,open new profit is an important task in the current securities companies.The ZXWH branch of ZX securities in the WH area of a branch,the company also faced with sluggish growth in profits,how to use the company's brand image and technology advantages with its own characteristics to find new profit growth point of the branch is the most important task.To investigate this question,I think according to the work itself,combined with the teacher in the school during the study of knowledge,in-depth study of the profit model of Chinese securities companies,combined with the actual situation of ZXWH securities company,discusses the existing problems,and combining with its own characteristics and puts forward some rational ZXWH suggested that branch change to profit growth,improve the sustainable development of endogenous power to lay a good foundation.This thesis is divided into five parts.The first part is the introduction part,firstly the background and significance of the research were discussed,followed by combing the relevant literatures on the innovative profit model of securities companies at home and abroad,a good theoretical basis for the research.A clear purpose,is to protect the ZXWH securities company's long-term development,and introduces the method of comparative analysis,literature research method,investigation method of the three methods,the three methods of distinction.Finally,this part expounds the main research contents and technical route and the innovation point of this paper.The second part is related theories and research tools.First of all,the profit model is defined,followed by the introduction of PEST,SWOT and the five force model.The third part is the analysis of the factors affecting the profit model of ZXWH securities company,first introduced the situation of the company,the macro environment of ZXWH securities company(PEST)is analyzed,in order to better influence factors of mining,the securities company also carried out SWOT analysis.The fourth part is the current situation and existing problems of ZXWH securities company's profit model.First of all,I sort out its current profit model,and highlight its main profit points,and then find out what problems exist in the current profit model.The last part is the ZXWH securities company profit model optimization recommendations,according to the third part of the discovery of the influence factors and problems found in the fourth part,according to the characteristics of ZXWH securities company itself,and puts forward some rational suggestions.