Securities Companies Profit Model Transformation

Securities company as an important market main body of the financial market, continuously and steadily development has a very important impact on the financial industry. SJ securities company headquarters is in Shenzhen and a national comprehensive securities company, which business network covering Beijing, Jiangxi, Guangdong,. The registered capital of SJ securities company is 700 million RMB. There are 33 securities sales department and 16 branch offices located in 30 large and medium-sized cities across China. As the reform of the system of the securities industry in our country and the impact of the international financial crisis, the profitability of the SJ securities company occurred serious problems. Based on SJ securities company profit model as the research object, this paper has a direct reference value to improve the profitability of the company.This paper first found the breakthrough point of research by generalizing and evaluating the research status of domestic and abroad. Second, defined the securities company profit model, and introduced several typical profit models, and summed up the characteristics of each model of financial innovation theory to lay theoretical foundation for the writing below. Again, analysised the domestic and foreign securities of the company’s profit model and profitability, summarized the profit pattern of domestic securities companies, problems and key points for foreign brokerage profit model also for SJ securities company profit model research. Then the SJ securities companies operating conditions and problems of deep study, found out the problems existing in the profit model. Finally, in view of the current economic situation, given the challenge of the transition and transformation strategy recommendations for SJ securities company profit model.Through above research, this article obtained certain innovations in the following aspects.First, deeply study the existing problems of SJ securities company profit model. This article from the system and the change of market environment of the securities industry in our country, combining with the reality of the company, through the investigation and study, analyzes the lessons of the international financial crisis, deeply analyses the main problems of profit model. Embodied in:simplification of profit model is difficult to adapt to the environment changes, the business departments layout unreasonable restricting the rapid development of its business, weak risk control ability and poor innovation ability is not conducive to improve profitability;Second, analyzed the new opportunities and challenges for SJ securities company profit model transformation, including international and domestic economic situation, commission liberalization, online trading, commercial bank business diversification, and the challenge of the foreign capital.Third, put forward a new strategy for SJ securities company profit model transformation. These strategies include:deepen the reform of the business structure, relying on the new economic situation to expand the business space, brokerage service shifts towards wealth management business, investment banking transformation towards a comprehensive financial service, self-operated business transformation in the direction of diversification of investment and business deepening innovation and asset management business deepening innovation. Change the marketing strategy, establish a brand image, control costs.