Research On The Profit Model Of GS Branch Of GA Securities Company

25 years ago, Dec. 19, 1990, Shanghai Stock Exchange was officially opened, only eight listed stocks, total share capital of less than 10 billion yuan; 20 years later, the Shanghai and Shenzhen stock only have more than 2000, total share capital of 100 billion, China's capital market 25 years over 4000 times, China's capital market development speed for all over the world shocked, the Chinese stock market has become an important part of the financial market. But with China's stock market has experienced a blowout in 2007 and 2008 by the international financial crisis effects appear larger decline after the continued downturn in the trend, and is closely related to the securities companies in the traditional business model, profit model, facing new opportunities and challenges. Assets in small scale, low profitability, growth and anti cycle weak problem existed in the securities company at present, limited impact on the financial system, the securities industry existing the breadth and depth of services still can not meet the demand of market investment and financing. Service channel homogenization of management and low level of competition, the capital market financial products shortage makes the securities industry the gradual weakening of the position in the domestic financial system. Therefore, in unstable status of development of the industry under the background, facing more development and mature of the banking system and insurance system, the space and the ability of competition of the securities companies are very limited, and all this is due to the securities companies in our country has been the traditional channel type profit model, there is a single path to profitability, business structure is irrational, the volatility of earnings of large, cost control adverse, homogenization of serious competition, lack of core competitiveness etc. a series of problems. Therefore, in recent years all the domestic securities companies felt the strong pressure in the intangible, plus the deterioration phenomenon of the domestic securities market competition, the company is facing unprecedented pressure on the survival.Under this background, this paper introduces the research status of the domestic and foreign securities companies "profit model, and introduces the foreign securities companies" profit model and the reference value. Secondly, the GA Securities Co., Ltd. GS branch as an example, a detailed analysis of the traditional brokerage business income accounted for than high diversification of lack of business development, business pattern is similar, the characteristics of business is not prominent, stock based commission rate of serious decline and customer structure uneven balance, to small and medium-sized retail and several problems in the company. Finally, the direction of optimizing the transformation strategy of the profit mode of the GS branch of the Limited by Share Ltd of GA securities is put forward. On the profit model GS branch to whole business chain based on a comprehensive financial business model, from promoting comprehensive financial services strategy, vigorously promote the comprehensive development of business innovation and to promote the integration of win in terms of differences in the specific measures, built to adapt to the market environment and effective profit model.