Analysis On The Development Of Leisure Agriculture In JinChang Under The Background Of Internet

With the improvement of people's living standard,people's spiritual a nd material demand is also gradually improve.Leisure agriculture is gradually become the rural economic new engine.In the Internet age,because of its rapidity and convenience,the Internet can be combined with other industries to create new vitality,fa rmers' culture level enhances unceasinglyUnder the background of the Internet,leisure agriculture has a new operation mode.Leisure agriculture because of the influence of the Internet,its operating environment has changed: agricultural production activities gradually began to intelligent,rural infrastructure construction is becoming more and more perfect.This paper takes the leisure agriculture in the internet era as research object.In the paper I take industry relevance theory,industrial integration theory and experience economic theory as theoretical support,analyze the current situation of the development of leisure agriculture in our country.At same time,I take Jing Chang as an example,through the SWOT analysis and questionnaire analysis,find out the existing problems in the development of leisure agriculture,and put forward some suggestions: Clear and accurate market positioning,Agricultural operators can use big data to grasp consumer preferences,to create personalized market;on the other hand,we need Scientific management to solve the "digital divide" problem,and improve top-level design can eliminate barriers between departments,establish laws and regulations,to ensure the operation of the management system;building diversified channels,so that the village can according to their own resources choose the appropriate information channels to increase the influence of leisure agriculture projects.