Research On The Development Problems Of Leisure Agriculture In The Internet Plus Era

From the perspective of industrial development with the progress of urbanization in China,there are more and more urban problems.Coupled with the continuous improvement of people's living standard and the quickening pace of life,Leisure Agriculture market will gradually increase and be further released so the prospects are broad.However,many problems in the management operation and publicity which are under the development of traditional models have been exposed in that rapid development.The State Council issued “The guidance of actively promoting Internet + action” in 2015 to lead technology companies to more widely promote the development of the Internet,and encourage traditional industries to embrace the Internet actively for optimizing business model and improving operational efficiency.Therefore,the Internet and Leisure Agriculture meet unexpectedly.With the advent of Internet + era,great opportunities have been brought for the development of Leisure Agriculture but also for some enterprises which seek strategic transformation and those entrepreneurs who're interested in Leisure Agriculture project development.The way to better use Internet effect for Internet + Leisure Agriculture to break through the bottle-neck of industry and make that development scientific sustainable and healthy,which has become a current research hotspot.In this paper,literature review was adopted as the main research methods.First of all summarized the development status of Leisure Agriculture at home and abroad.And then used Taian Qingqing farm as a research example for field investigation,analyzed the development of Taian Qingqing farm which showed the advantage of resource and industrial chain.But there are also problems such as inadequate facilities,lack of Internet use,publicity brand effect and so on.Combined with the case of excellent Leisure Agriculture farms at home and abroad to conduct a comparative study analyze Internet + Leisure Agriculture development strategy.On this basis,put forward the optimization strategy of online and offline development of Taian Qingqing farm which mainly covers the aspect of tourism service,user experience,infrastructure,ecological protection,supporting protection and Internet publicity.