"Internet Plus" Era Of Leisure Agriculture Development

With the application and innovation of modern information technology such as the Internet, cloud computing, Internet of things, the human society has gradually entered into the network, digital and intelligent society. In 2015, Premier Li Keqiang at the National People's Congress and the National Political Consultative Conference to formulate "Internet plus action plan", marking the "Internet plus strategy up to the national level, governments have introduced policies to promote the" Internet plus "to the infiltration of various industries. "Internet plus" is the Internet platform, it is the use of information technology in various industries, to achieve cross-border integration. "Internet plus" era: cross-border integration, innovation driven, reshaping the structure, respect for humanity, connecting everything. Leisure agriculture is a new agricultural production form, due to its location, resources and traffic conditions, there are still many problems in the process of its development, the research development of "Internet plus" era of leisure agriculture, to increase farmers' income, Promote the development of Agriculture and achieve prosperity in rural areas, has important practical meaning. Therefore, the development of "Internet plus" era of leisure agriculture is very necessary. Based on the related theory of collation and research, summed up the foreign "Internet plus leisure agriculture development experience, peach hometown District in Longquanyi as an example, analysis of the development status, existing problems and development conditions and Internet plus leisure agriculture" in the way, from the three aspects of agriculture and farmers in rural areas, put forward "Internet plus" peach blossom hometown Longquanyi District era of leisure agriculture development countermeasures.The content of this paper is divided into four parts:Firstly, based on the related theory of collation and research, summed up the relationship between the connotation of "Internet plus leisure agriculture and leisure agriculture" and "three agriculture". Pointed out that with the "Internet plus" to penetrate into the rural areas, rural development, agriculture, farmers and tourists change a lot. Agriculture showed the production of fine, intelligent agricultural model in depth; circulation mode innovation, electronic business advantage; industrial chain change, the traditional industrial chain is remodeling three important characteristics. The farmer has the cultural level enhancement, the innovation ability outbreak; the Internet has the power, the direct docking market; the exchange mutual assistance, the characteristic of the extensive cooperation. Rural areas are accelerated penetration of e-commerce; infrastructure continues to improve; the rapid rise of the village of Taobao. In this paper through the analysis of related cases, summed up the way forward of leisure agriculture development of our country "Internet plus" mainly includes government guidance, technology driven, market led three ways.Secondly this paper in Longquanyi District a peach blossom hometown as an example, from the aspects of location profiles, natural conditions, cultural situation analysis the peach blossom hometown area live, leisure agriculture development present situation and the existing problems to provide the basis for the following study of peach blossom hometown of leisure agriculture development countermeasures.Finally, from the policy, facilities, personnel of three aspects of development of "hometown of peach blossom Internet plus leisure agriculture", and summarizes the development of the "hometown of peach blossom promoting Internet plus leisure agriculture" on the basis of the above, from agriculture, farmers, rural three aspects of the Internet + era under the background of leisure agriculture in hometown of peach blossom the development of countermeasures: agriculture needs the improvement of fruit varieties, relying on the Internet, networking technology, innovative products and marketing experience; farmers need to change the idea, active learning, training, enhance their ability to provide protection for the development of leisure agriculture; countryside is to improve the information infrastructure and the development of electronic commerce, build ". Taobao village". Is conducive to promoting a peach blossom hometown leisure agricultural development, but also to certain reference function for Longquanyi District other places of leisure agriculture development.