| Based on the internet platform,'Internet+' achieve cross-border integration of various industries by using information technology.Leisure agriculture has gained rapid development as a new form of agricultural production and management,but there are still many problems due to their own location,resources and traffic conditions.Under the era of 'internet +' rapid development,it is very important for increasing farmers' income and promoting agricultural development by innovating leisure agricultural products,changing the traditional marketing strategy,transforming management style and service concept through the use of 'Internet +' thinking model.In this paper the methods including literature,interviews,empirical summary and questionnaire were used.The development status and countermeasures of 'internet ?leisure agriculture' in Guangxi were studied under the guidance of the theories of'Internet+' and leisure agriculture.The main results are as follows.The development process,current situation,pattern and experience of leisure agriculture were analyzed at home and abroad.The development of domestic leisure agriculture developed rapidly,it was divided into three stages:early rise,preliminary development and increasing scale,but it is still developing at the initial stage and has great potential for development.?The connotation of 'internet + leisure agriculture' was analyzed,and the developing model of 'internet + leisure agriculture' included three types sucah as government-oriented,technology-driven and enterprise-led.'Internet + leisure agriculture' developed rapidly in Guangxi.There were nearly 2,000 attractions,of which there are about 500 leisure farms in 2016,and tourists received 33 million people,and created over a billion output values.There were four characters for 'Internet + leisure agriculture'in Guangxi.1)To build leisure agriculture and rural tourism theme website,there are already more than 20 leisure agriculture website.2)The use of WeChat public number and other multimedia market promotion.More than 50 leisure agriculture park registered microblogging,250 leisure agriculture park created a WeChat public number.3)The use of e-commerce to expand product sales.A lot of leisure and agricultural attractions sold agricultural products and services through' the websites such as www.meituan.com,www.dianping.com,www.nuomi.com.There were over 2000 informations on the Guangxi picking,farmhouse in large e-commerce site.4)To carry out internet payments,and to facilitate consumers.SWOT analysis showed that the development of 'Internet + leisure agriculture,in Guangxi have obvious advantages such as regional advantages,rich natural resources,distinctive characteristics of subtropical agriculture,increasingly perfect transportation and rich folk customs and so on.Disadvantages are mainly inadequate management experience and backward management mode,touism product supply and demand contradiction,backward marketing,lack of professional talent,low level of economic development and lack of funds.Opportunities are mainly information technology revolution,and government supporting.The threats are mainly that the Guangxi internet infrastructure is weak and the development is slow.The traditional concept of consumption has a greater impact,and the developing consumer attitudes have not been accepted by most people.Relevant laws and regulations are not perfect.Tourism regulatory authorities checks and balances are imperfect etc.Finally,the development strategy of Guangxi 'internet + leisure agriculture' had been put forward including strengthening top design and promoting the open sharing of data;developing the project according to local conditions;expanding investment channels and strengthening infrastructure construction;building 'internet+' service system;establishing and improving the mechanism of industrial personnel training. |
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