Research On The Development Of "Internet + Leisure Agriculture" In Lechang

In recent years,with the continuous improvement of people's material living standard,people increasingly expect to relieve physical and mental stress in the beautiful natural scenery and in the countryside.The emergence of leisure agriculture just caters to people's desire for green and nature in leisure days,so the development speed is very fast.However,in the process of rapid development of leisure agriculture,many problems in management system,operation and publicity in the development of its traditional model have been exposed..In 2015,the state council issued the guidance on actively promoting "Internet plus" action,encouraging traditional industries lacking internal impetus to actively embrace the Internet and provide new "engines" for traditional industries with new scientific and technological ideas."Internet +" has brought excellent development opportunities and arduous challenges to those who are interested in the strategic transformation of traditional leisure agriculture and those who are willing to engage in leisure agriculture projects.How to make "Internet + leisure agriculture" break through the industry bottleneck and achieve sustainable development has become the focus of current scholars in this field.This paper,first of all,by looking at the domestic and foreign bibliography data,field survey and analysis on the basis of relevant theories and research,and probes into some basic problems of leisure agriculture,define the basic connotation of leisure agriculture,"Internet +" in-depth analysis its development background,development mode,and the pros and cons of the Internet development of leisure agriculture,include promoting agricultural technological innovation,and promote the birth of the new professional farmers,promote the development of leisure agriculture intelligent,improve agricultural economic benefits and so on four aspects,which in turn lead in Internet opportunities and challenges to the development of leisure agriculture.Secondly,taking lechang city as the development situation of "Internet + leisure agriculture" as the main research object,the economic volume,development conditions of leisure agriculture and development data of "Internet + leisure agriculture" are deeply studied,and two representative cases of lechang city are systematically analyzed..Finally,this article find lechang city consumer questionnaire survey in the process of developing the "Internet + leisure agriculture" problem analysis method,the visitor who lechang city experience leisure agriculture,consumer behavior,the characteristics of experience satisfaction analysis,combined with the third chapter content,summed up the "Internet + leisure agriculture" lechang city is construction management pattern backwardness,tourism image,marketing strength is insufficient,the lack of professional talents,to question and dialectical lechang city "Internet + leisure agriculture" Suggestions for the development of the future how to strong,In other words,we should promote the open sharing of data,strengthen infrastructure construction,build an "Internet plus" promotion system,expand financing channels,improve talent training mechanism and other development strategies.