A Research On Risk Management Of Tourism Scenic Spot In PPP Mode

In recent years,the rapid development of China’s market economy,people’s material level has also been greatly improved,but the corresponding pace of life is also accelerating,the spirit of pressure is also growing,so more and more people try to travel to seek the body and Spiritual comfort,and thus promote the development of the entire tourism industry.Zhejiang Province as the representative of many areas to seize this opportunity to continue to promote urbanization at the same time,efforts to create a tourism and small town construction combined with the new economic form of tourism characteristics of the town.Tourism characteristics of the town is the supply side of the reform on the development of tourism town of the second innovation,the reason why the second innovation,mainly because the tourism characteristics of the town development and the development of tourism in the past,there is no essential difference in essence,The main difference is that the latter in the development model and strategic objectives are very innovative.Since 2002,government-driven tourism town management rights have been frequently transferred,this phenomenon already shows that the existing development model does not apply to the development of higher risk of tourism town needs,and at this time,stressed Private enterprises and the government co-operation of the tourism characteristics of the town development model proposed to go in the edge of the tourism town has brought new vitality.However,the tourism characteristics of the town is not out of the past because of the development process is long,the demand for funds,the number of participants and lead to the overall project risk higher risk,coupled with the use of the innovative model has just started,academic research and theoretical practice is not Therefore,it is of great practical significance to carry out the research on the risk of tourism town in PPP mode.Based on the theory of PPP financing model,the theory of tourism town development and the theory of project risk management,this paper takes risk identification,risk assessment and risk sharing as the research of this paper.Of the main line to start,specifically including the following:First,the risk identification and identification of the evaluation index system.The author analyzes the existing problems,causes and causes of the development of tourism characteristics in China,and constructs the six risk dimensions of tourism project and the corresponding 22 specific Risk indicators.In order to ensure the professionalism and rationality of the study,the author specially selected 25 well-known university doctoral students,professors,and well-known consulting firm’s relevant practitioners,conducted a two-round questionnaire survey,the first round of the questionnaire is mainly aimed at The initial construction of the risk list to carry out specialization amendments,the deletion of an indicator,the merger of the four indicators,an increase of five indicators,and then summed up the final formation of the social,political,ecological,market and design,economic and other six risk dimensions,23 risk indicators,followed by the second round of grading stage,obtained on the PPP model of tourism characteristics of small town project risk assessment system of single-handed data.Then enter the risk assessment phase,this phase mainly includes two aspects:the index layer weight assessment and project overall risk assessment.First of all,from the aspect of indicator weight,we analyze the degree of risk of tourism characteristic township project.In this paper,the analytic hierarchy process is used to analyze the first-hand data collected above.Seven pairs of comparison matrices are constructed.Then AHP software is used to calculate and verify the consistency.Finally,the risk weight of the six dimensions of the guideline is obtained,As well as the corresponding indicator layer weights.The results of the assessment show that the weight of each risk factor in the standardization layer varies greatly,of which political risk accounts for 34.7%and market risk accounts for 25.19%,accounting for the highest proportion;economic and technological risks are the second,followed by ecological and social risks;Of the risk factors because of their different emphases,there is a significant difference in the level of importance,the specific weight analysis results in Table 5-11.Finally,establish the overall risk level of the tourism characteristic township project in PPP mode.In view of the fact that at present China is in the initial stage of the development of a tourist town with a mode of PPP,the practical experience and theoretical research are not enough,the corresponding risk information is also very imperfect and the data is very ambiguous.Therefore,this paper uses fuzzy mathematics theory Construct a fuzzy comprehensive evaluation model of tourist towns in PPP mode in order to evaluate the overall risk level of the project.In this research stage,the author takes the hot spring featured township project in H County,An qing City of Anhui Province as an example to conduct an empirical analysis,which finally shows that the risk level of the project is 39.51%,which is very high,which further proves that many PPP projects fail at present fact.In addition,through in-depth study,the author also found that the reason why the overall project risk level is high is mainly because of the high proportion of political risk and market risk in this project.This verifies the most prominent political and market risks in the process of developing tourism towns.In particular,the floating risks of management rights and the diversification of laws in political risks as well as the price control risk and the competitive risk in market risk,From the side,it further reflects the prominent problems in the development process of current characteristic towns such as the dominance of the government,the mechanism of PPP risk sharing,the imperfect legal system,the similar tourism products,and the unreasonable planning and design.Finally,the author conducted a horizontal and vertical analysis of the risk factors,combined with the principle of general risk sharing,constructed a risk sharing model and put forward corresponding countermeasures.