Research On The Nostalgia Of Tourist And Residents In Ancient Towns

In the new period of tourism development,the ancient villages and towns in the development process to implement the concept of sharing.not only the sharing of economic interests,but also to promote the development of tourism,But also related to the spiritual aspects of sharing,and strive to become an important carrier of tourism to promote the development of sharing.With the acceleration of the process of modernization,more people living in the moderm world face more disorder,alienation,falsification,violence,instability and non-authenticity.Therefore,tourists should find nostalgia through tourism and residents should keep nostalgia through the support of tourism development.Based on the literature review and logical deduction,this article developed a scale of nostalgia in ancient town tourism,constructs the theoretical assumptions and research framework of nostalgia,and takes the Wuzhen as an example from the perspective of residents and tourists sharing the subject and object.On this basis,it discusses the relationship between tourists 'nostalgia and tourists' loyalty,the relationship between residents 'nostalgia and residents' support,and discuss the difference between tourists and residents' nostalgia,and the corresponding countermeasures on how to realize the sharing of subject and object.The results show that nostalgia can divided into four dimensions:local perception,functional perception,authenticity perception and emotional perception.Tourist's local perception,authenticity perception and functional perception have significant influence on emotional perception.In addition to functional perception,local perception,authenticity and emotional perception will have a significant impact on tourist's loyalty;Visitors' dwell time and travel experience will affect the nostalgia of tourists;The local perception and functional perception of residents' nostalgia will have a significant impact on the emotional perception dimension of tourists.The emotional perceptions of residents has a significant negative impact on residents'support,and functional perception has a significant positive impact on residents'support.Local perception and authenticity perception will not have a significant effect on the residents' support;Residents 'residence time,form of participation and participation in the tourism industry will affect the residents' support;there have significant difference in emotional perception and authenticity perception of tourist's nostalgia between tourists and residents,there have no significant differences in the dimensions of local perception and functional perception.Based on the study of the effect of tourists and residents' nostalgia and its influence,this paper puts forward the following suggestions to realize the sharing of subject and object in the ancient town area.In order to meet the tourists nostalgia and Increase visitor loyalty,the destination should protect the ancient town style,excavate the local traditional culture,to maintain the local authenticity,improve the tourist service facilities;In order to meet residents' nostalgia and increase residents'support,the destination should improve local infrastructure,enhance residents'participation and improve living standards.