Research On The Influence Of Tourism Nostalgia On Tourists' Revisiting Intention In Luodai Ancient Town

With the rapid development of China's tourism industry,it has become one of the pillar industries of economic development.Facing such opportunities,how to occupy the market and promote the sustainable development of tourism destinations is a problem that entrepreneurs and governments must consider.It is of practical significance to study the willingness of tourists to visit again because the cost of attracting tourists to tourist destinations is lower than that of first-time tourists,who bring more economic benefits to tourist destinations.There are many factors influencing tourists' willingness to revisit,among which nostalgia is a very important one.Therefore,it is necessary to study the influence of tourism nostalgia on tourists' willingness to revisit.Taking the ancient town of luodai as a case study,this study adopted the method of literature analysis,questionnaire survey and statistical analysis to explore the relationship between tourism nostalgia,tourist satisfaction and the intention to visit again,thus reaching the following conclusions:1.Different types of tourists have different perceptions of each dimension of tourism nostalgia and the influence of revisit.There were significant differences in historical nostalgia and personal nostalgia for tourism among different genders and ages.There are significant differences between different occupations in historical nostalgia and nostalgia tendency.Tourists of different ages,occupations and educational levels have significant differences in the revisiting.2.Historical nostalgia,personal nostalgia and nostalgia tendency have significant positive influence on tourists' satisfaction,and historical nostalgia,personal nostalgia and nostalgia tendency indirectly influence tourists' willingness to visit again through tourists' satisfaction.Based on the research results,this study proposes relevant countermeasures andSuggestions for the management of tourist destinations,so as to improve the satisfaction of tourists and their willingness to visit again,and promote the sustainable development of scenic spots.