Research On The Construction Strategy Of J Company's Marketing Team

Marketing team is an important guarantee for the realization of enterprise benefit.However,there is no scientific and rational management of many enterprises in modern China marketing team, marketing personnel is often considered to be the enterprise in the bottom position, the team inside most of the lack of coordination and communication, there is no team spirit and the status quo existing in largely affects the performance of the marketing team, and even restricted the development of the whole enterprise. This article from the marketing team management has raised the problem that need to be solved, that is how to create an efficient, full of fighting force marketing team.This article embarks from the J company internal environment, using the method of field investigation, comparative analysis and other research methods, the related literature at home and abroad for reference and theory, analyzed the problems existing in the process of J company team construction, and combining with the characteristics of their own development from the talent selection and cultivation of talents and the design of the incentive system and so on, the advice of the marketing team for the company strategy targeted research, fusion outstanding theoretical research results at home and abroad, to build and design the J company marketing team of talent selection system, training system and incentive system.Finally, in order to ensure the stable and sustained development of the marketing team with high performance based on the management idea and strategy, marketing team and moderate AD three aspects: security measures are put forward.