A Study On The Change Of Tour Ratio In Short Term Travel Routes Under

Together with the development of national economy,the increase of leisure time and the elevation of income level,tourism gradually becomes the rigid demand of Chinese residents in daily life.In the meanwhile,the way of travel also undergoes great changes.Self-driving travel obtains great popularity among numerous tourists.The number of self-driving tourists gradually exceeds the number of group tourists and self-driving accordingly becomes the most predominant travel way of tourists at present.Such change improves the timeliness and convenience of tourists during travel.Even so,the selection and design of travel route remain to be the difficulty confronted by many tourists.The design of tourism route is the prime problem that travel agency and self-driving tourists should pay attention to and the prime link of tourism activities organized by the travel agency and self-driving tourists.Reasonable tourism route could save the operation management fees of travel agency and the time and cost of self-driving tourists.As a consequence,how to design and assess tourism route and improve the efficiency of tourism route is the concern of travel agency and self-driving tourists.As an important tourism province in China,Henan Province occupies an important status in domestic tourism industry development.Ever since the 21 st century,Henan tourism industry has obtained significant progress.However,the tourism route design and selection difficulties should not be avoided as well.Taking the travel ratio of 321 provincial short-term tourism routes released by 38 Four-Star travel agency in Henan Province in October 2014 and 381 self-driving routes released in the investigation in October 2016 as the research targets,this thesis introduces the concept of travel ratio into tourism route design problems and comprehensively adopts projection distance,regression analysis and comparative analysis methods to have a comparative analysis on the variation of travel ratio from traditional travel agency tourism route to self-driving tourism route under the context of self-driving.In the end,this thesis also conducts an in-depth analysis and exploration on corresponding influential factors and derives the conclusions as follows.According to the comparison of travel route efficiency,the comprehensive efficiency of self-driving tourism route is much larger than that of traditional travel agency.The main cause of such difference mainly lies in the fact that self-driving possesses flexible characters and avoids group travel phenomena.Moreover,with relatively higher driving speed,self-driving could save considerable driving time.Therefore,self-driving has relatively higher efficiency in one-day tour and two-day tour.According to the minimum value and mean value data in travel ratio,the common point of the two travel modes is that both the minimum value and mean value of travel ratio would increase with the days of travel.At the same time,the efficiency of tourism route presents the onward tendency in general.As for the short-term tourism route in Henan province,the travel ratio would logarithmically decrease with the increase of travel distance.In traditional travel route,the concrete function relationship expression between the two is R=4.099-0.525 lnD.In self-driving travel route,the function relationship expression is R=11.102-1.879 lnD.Pursuant to the calculation results,both of the two tourism routes would increase with the travel distance but corresponding travel ratio would accordingly decrease.However,the travel distance of tourists is not infinitely enlarged.Tourists have less strong willingness for distant travel and ling-distance travel merely accounts for a small percentage in overall travel routes.There exists a logarithmic functional relationship between travel ratio and transportation time in traditional tourism agency route,which could be expressed with the following expression as R=4.332-1.559 ln Ta.There has a functional relationship with power function increase between self-driving tourism route data travel ratio and transportation time,which could be expressed with the following expression as R=0.64+T0.795.Throughout the calculation and comprehensive analysis of travel ratio in two travel routes,it could be found out that mean value of natural tourism route travel ratio is minimum,successively followed by humanistic tourism route and comprehensive tourism route.As for the fundamental cause,the reason lies in the fact that comprehensive tourism route is mostly multi-day tourism route,and such route decreases the transportation time from departure city to tourism resorts.Therefore,multi-day tourism route has the relatively maximum travel ratio.Near to the downtown area,humanistic tourism area travel route is mostly one-day short-distance travel and such route decrease the transportation time but increases the travel ratio.Traditional travel agency route mostly adopts buss travel mode and only two tourism routes utilize train taking travel mode.The so-called self-driving travel route always resorts to the bus travel mode.As for traditional travel agency tourism,the connection of high-speed rail network in the form of Chinese letter “Mi” in Henan Province improves the timeliness of land connection in eight directions,thus decreasing the transportation time correspondingly.In this way,the travel ratio of high-speed rail travel route would be greatly increased.As for the self-driving traveling,the gradual increase of provincial expressway network density and travel distance would increase the three-hour travel distance from original 150-200 km(on common road)to over 300km(on high-speed expressway).From the perspective of tourists,along with the development of national economy and the increase of income,they prefer to select high-speed travel mode and decrease unnecessary travel time without any consideration of travel costs.On the premise of similar travel distance,increasing the travel ratio of the travel route is a better choice for tourists.In traditional travel agency route,the functional relationship expression between travel ratio and route price is R=1.116+0.002 x.As indicated by the data in self-driving tourism route,both the F value and R2 value in various modeling conditions are much lower.This is also true for the reliability of model and goodness-of-fit of equation.Therefore,the functional relationship expression between the two could not be expressed.This phenomenon is formed by two causes.On the one hand,there exist uncertainties in the ticket of self-driving tourism attraction and the length of attraction route(whether the self-driving tourism chooses high-speed expressway).On the other hand,different tourists of self-driving route have different requirements for shopping habits,catering habits and accommodation conditions.