Study On The Construction Of Auto Campgronnd In Shandong Province

Currently, leisure tourism has become the theme of modern tourism and the important direction of tourism development, and self-driving travel and family travel is the main mode of leisure tourism. As part of the leisure tourism, RV tourism in China gradually developed, which formed a huge market demand to auto campground.Auto campground in European and American countries are very common, with mature operation system and star standard. However in china the development of auto campground are still in the initial stage, which have small campsites and provide simple service, and can't satisfy the needs of tourism development. In Shandong province there are abundant tourism resources, various types of landscape, developed highway traffic, and the rapid development of self-driving tourism, but auto campground develop slowly, and don't satisfy the demand of the tourism market.The paper adopts the theory and empirical research method, combining with the knowledge of tourism economics, tourism geography, tourism culture and tourism management, on the base of the field work and the analysis of many materials, then do the research on the development of auto campground in China and point out the issues. Also it attempts to explore the method of the construction of auto campground in Shandong, in order to provide practical study.This paper is divided into five parts. The first part is about the concept discrimination of auto campground. The second part is the basic theory research of auto campground, put forward theoretical basis, layout structure, development mode and operation mode of the construction of auto campground. The third part expounds and analyzes the current development of domestic and foreign auto campground. The fourth part proposes the construction and countermeasures of Shandong auto campground. The fifth part discusses in detail the planning and design of auto campground, as a case study of Wanziyuan auto campground.