The Research On Self-driving Traveling Products Development Of Travel Service

Since self-driving travel is the rising-new travel form in recent years, it is both an opportunity and a challenge for the travel service. This paper research on the self-driving products of travel servicebased on-traveling psychology, tourism product-developing and marking theory, the case of ZhuZhou News Travel Service combined with the effective questionaires for self-driving traveling tourists in ZhuZhou city. Expect-the results of this paper can be applied to practice and provide certain reference for the travel service in developing self-driving traveling products.Specific charpters are as follows:Charpter 1 PrefaceThe significance of this paper, the current reseach status, the study range and methods, train of thought and innovation of the paper were set forth and summarized.Charpter 2 DefinitionSeveral important concepts, such as travel service,products developed by travel service,self-driving tourism,self-driving products developed by travel service,self-driving club were defined.Charpter 3 Traveling market analysisThe developing status,of self-driving tourism in foreign_countries and self-driving developing background in domestic market were summarized.The self-driving market was subdivised according to tourists'characters, traveling purpose, traveling distance and organzition type.Charpter 4 The strength,weakness,opportunity and threaten for travel service developing self-driving product were analyzed.Charpter 5 How to develop the self-driving products for travel service was analyzedThe features and present problems of self-driving tourism organized by travel" service were analyzed. The corresponding developing strategies for self-driving product according to the theoretical support and principles of self-driving product developing were put forward. The environmental responsibilities and cooresponding solutions as self-driving traveling organizer were specially pointed out. In addition, the developing process of self-driving product was designed.Charpter 6 Case analysis-According to effective questionnaires and interviews with tourists, the basic characteristics of the samples were analyzed, such as age,gender,traveling intention and traveling demand. Also the macroenvironment and microenviroment for Zhuzhou News Travel Service-developing the self-driving products have been analyzed. In particularly, the products strategies of Zhuzhou News Travel Service were studied with the case of family traveling itinerary during the-spring festival.Charper 7 ConclusionThe views and shortcomings of this paper were summed up. The developing direction of self-driving tourism organized by travel service in the future was-discussed.