Research On Competence Of Tour Guide In H Travel Agency Of D City

Tourism is growing rapidly in the global economy.With the continuous improvement of per-capita income in China,travel has become a normal way of life for the public.Travel agencies have grown out of nothing,few to many.They play an important role in the development of tourism products and market.The core of travel agency are tour guides.Whether tour guides can provide high quality travel products to customers,is related to the benefits and development of travel agency.In the current tourism events,tour guides often come under criticism,which just point to the pain of tourism events,highlight the important of tour guides in the tourism market.The research object of this paper is the travel agency H,which located in the third-tier city D.D city has abundant tourism resources,and its good growth trend of tourism economy attracts many travel agencies to enter the market,causing fierce competition.Although travel agency H can still maintain developing,it can not avoid homogenization of tourism products,neither do it meet the needs of people for high-quality tourism products.It needs excellent tour guides to strengthen core competitiveness and break through the bottleneck of development urgently.Because of this,based on the research of domestic and foreign related literature,this paper establishes the competency evaluation system and model of tour guide in city D by using behavior event interview and questionnaire survey.Based on the example of travel agency H,this paper investigates and analyzes the current situation of tour guide in this agency,finds out that the proportion of experienced tour guide is low,the income is low,and so on.Then by perfecting incentive system,optimizing performance appraisal,strengthen personnel training and so on,the paper improves the competence of tour guide personnel,amend the current situation of tour guide and strengthens the comprehensive competitiveness of travel agency.The research on the competence of tour guides of travel agency H in city D is helpful to improve the working level of tour guides of travel agency H,promote the healthy development of travel agency H.Meanwhile,the research may provide some reference to other travel agencies.