Beijing Caesar International Travel Europe Tour Product Marketing Practice

As the first-developed industry and the most important economicincreasing point of the 21st century, rapidly-developed Tourism industry hasaroused general concern and vigorous support from all over the world. In themarket-oriented economy situation, tourism industry faces more and moredirect and fierce competition and the science of tourism marketing has neverbeen paid so much attention like today.After finishing the study of MBA, I always have the great interests andimpulse to go deep to the essence of marketing. As the marketing director ofBeijing CAISSA International Travel Service Co., Ltd, which is a privatecompany with European travel as its major business, I consistently think thatmarketing is well worth studying in tourism industry and especially inEuropean market. In this article, I firstly gave a careful and all-round analysisof the European market at the current situation, then, took the example of themarketing practice of Beijing CAISSA in its 5 periods before and after theopening of Europe as the destination to Chinese tourists, used marketingtheories studied in MBA classes and raised a serial of marketing combinationtactics and practical plans, through developing market, increasing sales,maintaining market share, aiming to establish an optimized marketing systemto increase the economic returns and gaining ability of Beijing CAISSA.Isincerely hope that the article will play a positive role on the healthy, steadyand sustained development of Beijing CAISSA.