Research On The Development Of Cross-border E-commerce B2B Export

After the financial crisis,the beautiful scene of globalization is under great challenge,trade protectionism rises again.The import and export of China both fell in 2015,the total export-import volume in 2016 also decreased by 0.9%,but the transaction amount of cross-border e-commerce is increasing rapidly,cross-border e-commerce B2B export,which takes up the largest share of transaction amount of cross-border e-commerce and has the closest contact with the foreign trade enterprises of China,contributes most to the growth.New circumstance needs new strategy,that’s why the idea of "Internet+trade" comes into being,the rapid development of cross-border e-commerce is the best annotation of the idea.In order to carry out the strategy of"Internet+trade",the State Council of China established the first cross-border e-commerce comprehensive pilot area in Hangzhou in 2015,and established another twelve cross-border e-commerce comprehensive pilot areas one year later.Every pilot area responds to the country strategy actively and takes finding ways to promote the development of cross-border e-commerce B2B export as a major task.In this paper the author talks about the trade pattern of cross-border e-commerce B2B export and cross-border e-commerce comprehensive pilot area.He first introduces the development path of cross-border e-commerce B2B export,its scale and ecosystem,he also discusses the advantages of cross-border B2B export relative to traditional foreign trade and cross-border e-commerce B2C export from two aspects:transaction cost and scale effect.The author summarizes that to develop cross-border B2B exports we have to solve problems of how to make enterprises have electronic thinking,how to give mature supporting services,how to conduct efficient regulation and how to standardize the development of the industry.Then the author takes Hangzhou cross-border e-commerce comprehensive pilot area as an example,telling about its history,using Zhejiang e-commerce development index and Hangzhou international index to show Hangzhou’s superiorities,summarizing its policies on solving the difficulties of developing cross-border e-commerce B2B export.On these basis,the author gives his advice on how to promote the further development of cross-border e-commerce B2B export at last.