Study On Service Marketing Strategic Of Changchun Shuangde Property Company

With the rapid development of China’s economy and the gradual optimization of the living environment of the residents,the property management industry has gradually become one of the most important industries which are closely related to people’s lives.It plays an important role in improving the living standards of residents,beautifying the living environment of residents,and promoting the process of urban modernization.Changchun double Tak Property Co.,Ltd.is developed in this context,the enterprise was founded in 1995,is the establishment of the Changchun region earlier,with the background of large-scale state-owned property management companies.In the process of development,gradually realize the dual German property must always understand the property management industry’s external environment and development trends,improve their internal management level,making full use of their own advantages and disadvantages,put forward appropriate development of the marketing strategy in the service marketing theory guidance,so as to reach a strong position in the competition.However,with the rapid development of the property management enterprises at the same time,also exposed part of the enterprise development has problems,such as a single type of service,the property staff level is uneven,lack of professional skills and management level of the extensive,the German property management costs always high,difficult to obtain brand owners recognized the dilemma.In this paper,as a research topic,this paper attempts to analyze the problems existing in the service marketing of Changchun double Tak Property Co.,Ltd.,and puts forward some countermeasures to promote the healthy development of the enterprise.Through the research and analysis of the current situation of literature andGerman double property service marketing,its service marketing problems including management system deficiencies,service product and service marketing concept behind the monotonous and neglected to display and sell others.Through the micro environment and macro environment analysis of two kinds of path,this study uses the PEST analysis tool in the macro environment,understand the economic,political,social and technological background,in the micro environment analysis,analysis of the behavior of the owners.Through the analysis of the service marketing of Changchun double Tak Property Co.,Ltd.,the market of Changchun double Tak Property Co.,Ltd.is a high-end,diversified Property Management Company,which is a kind of.According to the market positioning and 7P service marketing theory,from the product,pricing,channel,promotion,personnel communication,physical display and process point of view,puts forward the corresponding solutions,as well as the corresponding safeguard measures.This study also has the following significance: firstly,based on the research of the problem of service marketing strategy Changchun Shuangde Property Co.,can to the current state of development of the property market,the systematic analysis and the macro and micro environment.So that we can clear the development environment of Changchun double Tak Property Co.,Ltd.,as well as provide a scientific and rational analysis for the following analysis.Secondly,through the study on the problem of service marketing strategy Changchun Shuangde property company limited,in order to put forward the service marketing strategy and the corresponding security measures,to clear Changchun Shuangde Properties Limited development path in the field of marketing services,improve marketing efficiency,has a very positive impact to create good brand effect,has a very positive practical significance for the promotion of Changchun Shuangde property company limited in Changchun city in Jilin province and even the whole market brand awareness and market status.Finally,this study analyzed effectively through competition theories on service marketing theory and service quality gap theory of property industry,to make up for the previous studies on the theory study,and provide corresponding theoreticalreference for property management and other related business.