Research On Property Service Marketing Strategy Research Of HS Property Management Company

Under the background of economic globalization, Property management has gradually been introduced into China by scholars. After 30 years of development, property management industry is becoming mature.In Qinhuangdao City, due to the low starting point, a large number of private property services enterprises sprung up. Property services market is highly competitive. With the rapid development of the real estate industry, property market space has been expanded. At the same time the demand of owners to the property management services companies is increasingly improving. As a fledgling emerging enterprises, the HS property management company should enhance the core competitiveness. Through personalized service the HS property management company should gain a competitive advantage to take a targeted marketing strategy and participate in market competition.From the content point of view, I analyzed the classification of certified public accountants and proposed CPA the effect of merger. Combined with the merge of China accounting firms in the historical process, I reveal the problems of merger process. I proposed the countermeasures and suggestions in the merger of accounting firms. I revealed the problem of the HS property management companies. From the micro environment and the macro environment, I thoroughly analyzed the market environment of HS property management companies. Combining the results of analysis, from five dimensions of concept, design, product, pricing, branding and communication, I proposed service marketing strategy to strengthen and improve the HS property company.