Research On Marketing Strategy Of B Property Company

From 1980s to now,property service industry in our country has developed for more than forty years.In recent years,with a series of normative supporting documents issued by the government,and the rapid development of the real estate industry brought about by the substantial increase in the demand for property services,the property management industry has attracted new development opportunities.To be in an impregnable position in the severe market test,realty management enterprise with the market demand for yourself to make a scientific and reasonable service marketing strategy,provide diversified realty service of individuation products constantly,eventually improve customer satisfaction,improve brand awareness and expand the market share of goals.B Property Management Company is a state-owned property management company,which mainly undertakes property service projects of office buildings of scientific research institutes and family affiliated hospitals.With the increasing competition in the same industry,the disadvantages of B Property management Company,such as outdated business philosophy and single service products,are gradually exposed,and the growth of its market share slows down.Therefore,through the analysis of the environment of B property management Company and the current situation of service marketing,it is particularly important to find out the existing problems of B property management company at the present stage and formulate a set of service marketing strategies that can not only adapt to the market development but also enhance strengths and avoid weaknesses.This paper takes B property management Company as the research object and analyzes the marketing strategy in depth.The content is mainly composed of four parts.The first part expounds the research background,significance and research content framework;The second part mainly analyzes and studies the related achievements of service marketing and property management at home and abroad in recent years.In the third and fourth part,macro analysis and SWOT analysis are used to study and analyze the current situation and existing problems of B property management company’s service marketing.The fifth part uses the 7P marketing theory to optimize the marketing strategy of B property management company,and makes the property management company get benign scale development through scientific and reasonable marketing strategies,in order to provide useful reference for other small and medium-sized property management companies to develop marketing strategies.