Research On Service Marketing Strategy Of M Property Management Service Co.LTD

With the development of property industry over last three decades,it has considerable,good development of prospect and great potential,and the developing vision of the whole property industry has also become stable and mature.At the same time,the content and form of competition among Peers Company in property industry has become more and more complicated.Especially in recent years,mainly market share has been occupied by some established companies such as Vanke or Country Garden.Hence,in order to occupy a large part in the fierce competition and get a long-term development,property service companies must advance management in property services and features that others cannot imitate.M Property Management Services Company,with its high-quality service,excellent service team and standardized management,has won more owners' affirmation and praise through their high quality service.However,with the increasing pressure of peer competition and the continuous increasing of its own management area,M Property Management Services Company has a weak performance not only in service marketing but also in the market share growth rate,which was gradually slowed down.Therefore,a set of effective service marketing strategy has been significant for M Property Management Services Company.This dissertation mainly analyzes the service marketing strategy of M Property Management Services Company.The content is divided into following parts.Firstly,it mainly introduces the research background,significance,research content and methods,and research situation at home and abroad of the company.Secondly,mainly describe the definition of property-related concepts,and the related theory of service marketing.Thirdly,elaborate analyze and summarize the existing problems of M Property Management Services Company,with macro and micro background.Fourthly,using SWOT analysis model and 7P theory by combined with the analysis results of the above parts that mentioned previously,and construct a service marketing strategy which suitable for M Property Management Services Company and the implementation of subsequent programs and Guarantee methods.This dissertation illustrates the current situation of M Property Management Services Company.Mainly uses macro and micro environmental analysis,SWOT analysis while considering the impact of economic,political,social and cultural environment influence.It mainly analyzes how to make the property management company develop in a benign scale and estimate the foundation for theoretical research on enterprises,industry organizations andgovernments.At the same time,it provides valuable reference for the development of other property companies.It has great practical significance meaning for promoting the development of small and micro companies and narrowing the gap between private companies and state-owned enterprises.