Research On Marketing Strategy Of Shijiazhuang Tiehua Property Company

Reform along with the railroad continuously and quickly, the state-owned business enterprise does the social working talent to separate the railroad gradually, the original railroad house management is gradually drive the property management replaces. At the same time, along with progress unremittingly socially, the housing system reform thorough, people are more and more to the need of the property management, to the request of the property service quantity too more and more high. The Shijiazhuang property management profession walks to appear on market a progress for turning gradually, the competition of the property management company is more and more vigorous. How to increases continuously service quantity, set up the good company image, promote the business enterprise competition ability, is each thing industry company to want the face to. The Shijiazhuang Tiehua Property Management Company conduct and actions from state-owned business enterprise building tube a thing for turning system coming over industry company, even want to set out physically from the oneself, establish with puts into practice right service marketing strategy, increases continuously service quantity, promote the company service management level completely with the ability, at Shijiazhuang City property market stands firm the heel.This text passes to operate to the Shijiazhuang Tiehua Property Management Company the present condition proceeding analyzes, discovering the key problem of the company esse, pass to the research of the Shijiazhuang City property market need circumstance research, rival, certain property company effort of direction. The difference positions from the market, service item combination, serve to be in the lead strategy, customer satisfaction strategy, service marketing strategy management a few aspects, make sure the service marketing strategy of Shijiazhuang Tiehua Property Management Company. Primarily is: Increment service item, employee training, increase the service quantity, service process reforms etc., increase customer approval, promote the thing industry company image.