Optimization Research On Performance Evaluation System Of MS Sales Company Based On Balanced Score Card

In recent years,faced with the harsh facts of falling international oil prices,the competition of sales market,economic growth slowed down,increasingly weak domestic demand,refined oil market's opening,and with the central voice for Deepening the reform of state owned enterprises,the state-owned oil sales enterprises gradually began to difficult reform and transformation,from the "semi-market economy" to the full integration of the process of market competition.However,in the process of promoting the comprehensive marketization,the internal management system of the state-owned oil sales enterprises is based on the historical factors that have been formed for a long time,and also has a certain gap with the current modern enterprise management system mechanism.The transformation and upgrading of the state-owned oil sales enterprises Constitute a hindrance,which bear the brunt of the performance appraisal incentive mechanism.There are many problems of state-owned oil sales enterprises,such as:the huge amount of labor,too many staffs of the second and third line oil depot station,uneven distribution of the work,low productivity.In order to effectively downsize staff to achieve a reasonable distribution of personnel,improve the efficiency of per capita labor efficiency,and then enhance the market competitiveness of enterprises to promote enterprise management upgrade,it requires that we must grasp the key elements of "people",through the modern assessment of incentives and scientific assessment of incentive process management,fully mobilize the state-owned oil sales business personnel initiative and work enthusiasm,and gradually establish short-term performance and long-term development of the combination of employee pay growth and career development and growth mechanism.Connect the thought and action of enterprise cadres and actions and long-term stable development of enterprises together.Formed in the market with aggressive and aggressive "wolf spirit" to consolidate the state-owned oil sales business market leading position,and the formation of industry leading role.To this end,this paper selected MS sales branch,China Petroleum sales company's an ordinary subsidiary,as the object of study.Based on MS sales branch of the actual situation,the use of comparison,empirical,statistical,analysis and other methods.Introduction of the Balanced Scorecard theory(BSC)in modern performance appraisal.The long-term reform and development strategy of the MS Sales Branch and the short-term operating performance target are planned to be carried out by introducing the performance evaluation method of the MS Sales Branch as a breakthrough point.And set up and empower the four kinds of evaluation indicators for the financial,customer.Set up a set of performance evaluation index system with good motivation,strong execution and high recognition,so as to effectively solve MS sales branch in the Modern market-oriented enterprise reform and transformation of the various problems.Enhance the competitiveness and cohesion of enterprises,while enrich and develop the theory and viewpoint of the reform of the performance appraisal system of the state-owned oil sales enterprises,but also for the common characteristics of the China Petroleum Sichuan sales provincial and municipal companies to provide a practical significance and reference value of the template.