Analysis Of The Logistics Cost Management Of JD

Nowadays,the development of economy and technology has made the business model more safety and quickly,more and more enterprises carry out business through the Internet,the e-commerce industry has become one of the most dynamic industries in the market in a short time,providing impetus for the development of China’s market economy and made people’s consumption more convenient.B2 C e-commerce business is the fastest growing part of the e-commerce industry,consumers deal with the B2 C e-commerce enterprise directly through the Internet.The customer base is very large due to this business model,the sorting and distribution of goods has become one of the most important parts of sales,as logistics services are directly perceived by consumers,the quality of it is related to the business situations directly.For self-operating logistics enterprises,the logistics cost is an important part of operating costs,it impact on business profits directly.Therefore,the Logistics Cost Management capacity is the core competitiveness of B2 C e-commerce enterprises.Compared with the western developed countries,Logistics Cost Management started late in our country,the development time is shorter;the research is not deep enough.And China’s social logistics costs accounted for the proportion of GDP is also much higher than the Western countries,resulting in the waste of social resources,and improving of the cost of goods.At present,the research on the cost of logistics is mainly focused on the concept of logistics cost,the distribution mode and the development environment,while lack of research for the Logistics Cost Management strategy and effect of the logistics business.From the development point of view,the content of Logistics Cost Management research should be based on the methods of the Logistics Cost Management,through the management of logistics activities to achieve the purposes of a lower cost given a certain level of logistics service.The cost management level of JD is in the domestic leading position,therefore,this paper introduces the Logistics Cost Management strategy of JD with unique self-operating logistics system,and analyzes the specific strategic means with the financial data.Through compare with similar enterprises,hopefully to provide some experiences to other business enterprises.This paper uses the combined method of normative research and case analysis.In the normative research part,review and summarize the relevant literature in China and abroad,review the B2 C e-commerce business Logistics Cost Management strategies,effects and measure methods.In the part of case analysis,based on the analysis of the establishment and development of the logistics management system of JD,combined with financial data,through the collection of data,summarize the Logistics Cost Management strategies and its effects.At last,through the analysis above,the paper get to the conclusions of the research,dig out some management experience and the existence and problem that worthy of other enterprises to learn from,hoping make some constructive comments to the relevant departments and other enterprises.But there must be aware that the point of JD company’s Logistics Cost Management experience is not necessarily suitable for all other e-commerce enterprises,even there would be some unwise strategies worth learning.Therefore,in the process of reference,we must combined with China’s national conditions and business profiles,to look at these issues specifically,and put forward reliable and appropriate measures,but just bluntly applied.The main contributions of this paper are as follows:(1)combining the development of China’s e-commerce industry,explain Progressiveness and characteristics of the self-operating logistics system,(2)reveals the advanced Logistics Cost Management by analyzing the financial data and comparing with the comparable companies,(3)summarize the experience and the shortcomings of the Logistics Cost Management of JD.The structure of this paper is divided into five parts: The first part is the introduction.This part introduces the research background,the significance of the topic,the research ideas,research methods,research contents and the research structure of the Logistics Cost Management related to the e-commerce enterprises at home and abroad.Explain the writing significance and theoretical value.The second part is mainly the Logistics Cost Management theory analysis.This part analyzes the objectives and characteristics of Logistics Cost Management through the aspects of the supply chain theory and the operational cost method and the value chain theory respectively,laid a solid theoretical foundation for the research of the article.The third part introduces the background of Logistics Cost Management of JD.This part mainly introduces the Logistics Cost Management environment of JD from the large market environment and itself.The fourth part is the case analysis section.This part mainly assesses its Logistics Cost Management strategy through companies the results of JD’s Logistics Cost Management strategy with to the comparable enterprises combination through financial data.In the fifth part,this paper summarizes the experience of Logistics Cost Management of JD,and summarizes the shortcomings of logistics management in JD,and puts forward some suggestions for these problems.