Logistics Cost Management And Control In E-commerce Competition

The development of e-commerce has subverted the traditional retail model,online transactions are favored by more and more consumers,and the competition in the e-commerce industry is increasingly intensified.E-commerce benefits from the existence and development of logistics industry.If an enterprise wants to stand out in the fierce e-commerce competition,it needs to effectively manage logistics cost and improve its competitive advantage in logistics.At present our country for e-commerce enterprise logistics cost management of related research is less,this article selects the global e-commerce industry representative firm,Amazon and JD as the research object,from the logistics mode selection,procurement logistics cost management,enterprise logistics cost management,and sales logistics cost management in four dimensions of the two companies,we deeply analyzed the logistics cost management.This paper argues that the development of e-commerce enterprises’ logistics mode generally goes through the process of "third-party logistics--self-supporting--self-supporting + third-party logistics",and e-commerce enterprises should choose appropriate logistics mode according to their characteristics.Self-run logistics enterprises usually have excess logistics resources,so opening logistics platform can effectively reduce the logistics cost of e-commerce enterprises.As the e-commerce market gradually matures and new e-commerce development models such as "new retail" and "smart logistics" led by science and technology come to the forefront,e-commerce enterprises should follow the industry trend,increase investment in science and technology,and use science and technology as a tool to reduce logistics costs.Specifically,e-commerce enterprises should pay attention to reduce the cost of third-party express logistics industry;Independent innovation ability should be brought into play on the basis of accurate product positioning.Technology is the key to reduce enterprise logistics cost;Attention should be paid to the integration of e-commerce enterprise supply chain.China’s e-commerce enterprises should improve the logistics cost management mainly from the following six aspects: selecting logistics mode according to the characteristics of enterprises,controlling the logistics cost of transportation links,reducing the cost of returning goods,strengthening the talent pool,formulating unified logistics cost accounting standards and improving the laws and regulations of e-commerce and logistics industry.