Research On Development Strategy Of Beijing XM Tech Co.,Ltd

The Internet technology was born in 1957,it forms the Internet industry covering the whole world.From 2007,the Internet industry starts rapid development to the Mobile Internet era.In the development process of Internet in China,there are many gigantic Internet firms which accelerate the even joint of Internet technology between China and the world.But there still are a lot of small and medium sized Internet companies which are seeking the development way and greatly promoting the process of the Internet socialization in China.Beijing XM Tech Co.,Ltd is one of these companies.It is the operations support company of the China Mobile's Internet product called "Fetion".This thesis emphasizes on the development of Beijing XM Tech Co.,Ltd.Using strategic management theory,it firstly interprets the company's external environment in four aspects including the macro-environment,industry environment,user needs,competitive environment.It secondly analyzes the internal environment in three aspects including the enterprise current development situation,enterprise resources,the core competitiveness.Lastly,it Points out the external opportunities,threats and internal strengths,weaknesses with the SWOT analysis model.On the basis of the above analysis,it makes strategic choice,draws up the strategy plan.Implementation and control recommendations are also given.In a word,it helps resolving the current dilemma and seeking sustained development for Beijing XM Tech Co.,Ltd.