Research On Strategy Management In Z Corporation

This article take Z Corporation as the object of study, in the investigation and in the grasping material foundation, unifies own managerial experience and knew, and draws support the enterprise strategy management theory (for example baud five strength model theory, SWOT matrix analysis theory and so on) the instruction, has carried on the system exhaustive analysis to the Z Corporation's strategy.First, this article introduced the research background and the significance, the domestic and foreign research present situation, then has carried on the simple introduction to the enterprise strategy management theory. This article unifies the actual situation, when to Z Corporation's strategic environment analysis, through the external environment, the enterprise internal environment layer upon layer launches. The external environment carries on the analysis through the macroscopic environment and the intermediate perspective environment two aspects, the internal environment through the enterprise resources, enterprise ability and the enterprise culture three aspects carries on the analysis. Through the strategic environment analysis, had found the opportunity and the threat which in the external environment exists, in the internal environment superiority and the inferiority. Then to the strategic formulation and the choice, has carried on the elaboration. Enterprise strategic target system, including enterprise mission, enterprise prospect and business goal. Enterprise strategy system, including overall strategy, service strategy and function strategy. Then through exterior factor appraisal matrix, internal factor appraisal matrix and the SWOT matrix three tools, proposed the Z Corporation's feasible strategy, and has carried on the choice. The Z Corporation's overall strategy should use the growth strategy, including market penetration strategy, alliance strategy and product development strategy. The Z Corporation's service strategy, the project overseeing service unit uses the cost leading strategy; Project construction cost consultation service unit and the project tender agency business unit uses the variation the strategy. The Z Corporation's function strategy uses the organizational structure strategy, the human resources strategy, the enterprise culture strategy, the quality strategy and the market marketing strategy. Last the part is the strategic implementation and the control, proposed the feasible implementation method and the control to the designation strategy.