JH Company Stereo Garage Project Business Plan

With the growth of global economy and the accelerating urbanization progress,the automobile industry develops rapidly.Up to 2010,the automobile ownership quantity has exceeded 1 billion among which China occupies the 1st position of the growth speed,and the number will rise to estimated 2.5 billion by 2050.The development of automobile industry also brings enormous opportunities for after-sale markets.Take stereo garage as an example,the annual garage lack is 3 million which doesn't include the former gaps,and that means the whole market proportion will be 60 billion that also get improved annually.In the next 20 years,the stereo garage industry will show huge market potentials and is definitely a sunrise industry.JH corporation is engaged in researching&developing,production and sale of automobile maintenance,testing equipments,vehicle garage equipments,education instruments and air-conditioning maintenance equipments with more than 20 years and exported the products to more than 50 nations and regions.In recent years,due to the impact of economic crisis,the international markets shrunk heavily which caused the curiosity of strategy adjustment.The corporation management group discovered the enormous business opportunities of stereo garage and outstanding market prospect,and founded the business department of stereo garage in 2010 to be involved into that market with the original hardware facilities.Nearly 200 agencies are raised and a professional team is well established.However,because the stereo garage is among capital intensive industries that means huge investment is a must which causes finance stream shortage and will harm the rapid business improvement.New capital investors with extraordinary technologies,resources and powers will be introduced therefore.This business plan is intended for the investment partner introduction of JH corporation.This business plan consists of 9 chapters and mainly starts with the enterprise and industry background,also introduces the basic corporation states and management organization.The plan thoroughly researched the products,client resources,market positioning and R&D capability.With the application of Potter 5 competition forces analysis model and SWOT analysis implement,the China stereo garage market is well analyzed,as well as the relative competitors intelligences are researched to find out the advantages and disadvantages,also specify the opportunities and threats,and the marketing promotion strategies.In accordance with the method JH corporation risen to import investors to establish new company to engage into stereo project,and the applications of financial key points ratio analysis methods and project investment&revenues evaluation methods,the future finance state and revenues are all well estimated and analyzed from a finance view,at the mean time,all risks the company may encounter are analyzed and solutions are well prepared.The final conclusions are:the stereo garage own extensive market potentials and have good economy benefits and investment values.