Research On The Development Strategy Of Garage Coffee A Branch

The first science and technology business incubator was born in Wuhan,China,in 1987,The big curtain of business incubating has gradually opened up.In particular,in the context of the implementation of the national strategy,"mass entrepreneurship,innovation of all kinds" and innovation driven by the country,The carrier of business incubator shows an explosive growth.At present,the carrier of business incubator is the first in the world.And the incubator has covered the country.The system of scientific and technological entrepreneurship incubating with Chinese characteristics has been formed.The carrier of business incubator absorbs and trains talents,creating more employment opportunities for the society.The carrier of business incubator has become an important means for the development of local economy and the upgrading of economic transformation.But as business incubators develop in depth,the business incubator in China has such problems as single hatching function,homogeneous competition,insufficient value-added hatching service and low operating efficiency of the incubator.These problems restrict the development and survival of business incubators.Therefore,it is of great practical significance to study the development strategy of enterprise incubator.This paper uses literature research,case study and investigation method to study the development strategy of A branch of Garage Coffee.The paper draws the following conclusions:Garage Coffee A has abundant resources,has certain location function advantages,and the business incubation system is also effective.But the Garage Coffee A company has a poor service structure,a small number of incubating enterprises(projects)and low quality of the incubating enterprise(project).Garage Coffee A is facing a favorable external environment,such as better macroeconomic environment and strong support from government policies.It also has the development opportunities of rapid development of regional economy and strong policy support from local governments.But it also faces challenges such as the competition of similar incubators,the economic scale of the company's location,and the lack of comprehensive strength.According to the development plan of the local government,combined with the actual situation of Garage Coffee A branch,the future development strategy of Garage Coffee A branch is as follows:Creating "two districts,three places" with local characteristics of Garage Coffee.To explore the depth of demand of local industry,guide industrial upgrading,make the management work in the service of a local real economy;In the form of College Students' innovation and entrepreneurship competition,academic forum and university lecture hall,we should cultivate entrepreneurial soil and optimize the entrepreneurial atmosphere.From the five aspects of adjusting the organization structure of the company,the fine management hatching process and the service innovation,the establishment of a scientific talent management system,the construction of the characteristic enterprise culture and the risk prevention and control of the strategy implementation of the A branch,we take measures to promote the implementation of the garage coffee A branch development strategy.