A Study Of New Media In The Background Of Media Convergence

With the advancement of Internet technology, the development of the media, online media and mobile media becoming more and more popularize. And this can really promote people’s understanding of the media, people use media more freedom. The media convergence is stimulated by the new media technology. This phenomenon aroused my great interest. While there already have voluminous of researches about the "media convergence", but for new media in the back ground of new media convergence era, the research is not that much, especially the summarize of the phenomenon of new media convergence. What is new media convergence? What is the pattern of new media convergence? What are the problems about new media convergence currently? Under the new form of media convergence, these issues need to be interpretation clearly.I believe that the New media convergence is very different from traditional media convergence, it can be said a completely change. New media is not just involved in the process of media convergence, act as one of the platforms in the process of media convergence, It is the form of next generation media convergence. In this paper, I will analysis process of new media convergence in the Harold Lasswell called 5W way, to analyze the process from media communication channels, the medium organization, the media content, the convergence of communicators and audience, the convergent of media forms, the market and so on. Especially for Technology integration, new language like HTML5 gives new media an open gate. Using case study, take WeChat as my case, to clarify China’s current media integration progress and prospects for future convergence of new media. And put forward a window type service which represented by WeChat, this will be a new form of the next generation of new media convergence.