Empirical Research On The Communication Effect Of The Traditional Cultural Themes

In recent years,the development of theme publishing has a huge development.In the top ten books of the annual single product,the theme publishing book occupies half the mountain.However,the theme publishing also has the problem of topic selection,the low market acceptance rate,and most of the publishing houses seem to be blind and confused about the investment in topic publishing.Therefore this study with class theme publishing from traditional culture,to carry on the questionnaire survey,through the data statistics and analysis,measuring the communication effect and the factors that influence the communication effect to explore measures to improve the theme of publishing communication effect,so that the publisher more reasonable use of resources of theme activities.The specific research contents are as follows:The first part: introduction.mainly introduces the research background and significance,summarizes the existing research results,and the innovative points,research ideas and methods of this research.The second part: the theoretical basis.comb theme publishing and traditional culture theme development present situation and characteristics of the communication effect theory to carry on the review,determine the selection of evaluation indexes,hypothesis is put forward.The third part: empirical research design.questionnaire survey and recovery of inductive data,determination of data analysis method.The fourth part: data analysis.using spss software to carry out sample feature analysis,cross analysis,correlation analysis and variance analysis.The fifth part: conclusion and suggestion.based on the above data analysis results,the hypothesis is verified,and the influencing factors are summarized.In addition,the author puts forward some Suggestions to improve the dissemination effect of the theme from three aspects: communication subject,communication channel and audience.