Study On The Effect Of Chinese Traditional Information Dissemination Based On Audience Demand

As the rapid economic and social development,China's comprehensive national strength rapidly,the Chinese people have more confidence in the culture,and began to through various ways to learn Chinese knowledge.At the same time,as an important bridge of information communication,the media will Chinese traditional culture information in an increasingly important position spread,more and more media launched column,edition,and channel.The spread of Chinese culture is not a new topic,but with the advent of the era of media convergence,the continuous development of Internet technology,the spread of Chinese traditional culture information is facing new problems and challenges.Combined with the current media environment and Chinese traditional culture information development,this study through the literature analysis,questionnaire and interview methods,combining qualitative and quantitative analysis,based on the needs of the audience,to research the communication effect of Chinese traditional culture information.In the first chapter,the author expounds the development and function of Chinese traditional culture.Under the influence of political,economic,social and technical background,the channels of the development of Chinese traditional literature and the expansion of the content type.However,the interpretation of the traditional Chinese culture has the tendency of vulgarization,more and more people spread Chinese culture because of money,the quality of the content of Chinese culture dissemination worrying.This chapter also analyzes the spread of Chinese culture to promote the revival of national culture,enhance the country's soft power and enhance personal accomplishment and other functions.The second chapter based on the questionnaire data and interview materials,for the dissemination of Chinese traditional culture information effect level analysis.Three conclusions are drawn: the cognitive level is not deep enough,the emotional attitude is difficult to change and the behavior level needs to be improved.The third chapter combines Chinese traditional culture information Search communication effect of audience survey data,and obtain the live case from the interviews,using the related theory of communication effect,from communication subject,communication content,communication path and Audience 4 aspects to analysis the communication effect further.In the last chapter,based on the previous chapters,this paper puts forward the strategy of optimizing communication effect.The strategies are as follows: the main part of the communication,to create a national brand,strengthen the authority of the popularity of the advisory system,improve credibility.Communication content,to adhere to the content is king,enhance the use of experience;combined with the development of the times,select the theme of Chinese traditional culture.In the aspect of communication channel,it is necessary to establish the communication alliance,to introduce more media,to innovate the communication form andto strengthen the channel linkage.The spread of the object,to borrow big data on positioning,Consider audience demand;held training,improve the audience quality.The research,from the perspective of the needs of the audience,the traditional Chinese information dissemination and communication theory,expand the scope of the theory.From the practical point of view,this paper studies the effect of communication and its restrictive factors,and puts forward some reasonable suggestions.It is beneficial to the government to guide the dissemination of information of Chinese traditional culture.The media is conducive to the production of quality content.It is beneficial to audience acquire cultural satisfaction,and enhance the dissemination of results.