Children's Books Wechat Public Number Marketing Research

The children's book market has always been the main force in the book retail market in China.The sales volume can reach more than 20%.With the development of social economy,the parents group pays more and more attention to children's reading problems,a nd the opening of the second child policy makes new students.The number of children has increased,which has led to the further expansion of the children's book market.In this context,it is imperative to open up new marketing channels in the children's book market.The WeChat public platform has become a new type of marketing platform for the realization of a variety of functions,which has brought rare opportunities for the marketing parties and consumers of children's books.In this thesis,the author summarizes the marketing strategies of many children's books and WeChat public accounts by analyzing the data of many children's books and WeChat public numbers,such as creative titles,marketing,online and offline.Linkage,low-cost promotions,word-of-mouth marketing,emotional guidance and other marketing strategies.This paper also analyzes the problems existing in the marketing of the WeChat public number of children's books.At present,the main problems of the children's books WeChat public number are the limited types of books and insufficient marketing capabilities.After analyzing the problem,this paper also proposes an improvement strategy for the current problems of the children's book WeChat public number.In the future development,the children's book class WeChat public number also needs to extend the value of the public number and specialize.The operation guarantees the continuity of the WeChat public account,enhances the interaction with consumers,maintains the emotions of consumers and strengthens cooperation with all parties,achieves strong cooperation,establishes brand image and enhances core competitiveness.