Research On The Value Extention Strategy Of Cultural Variety Show

Since 2013,cultural variety show began to emerge in large numbers.For example,"Chinese idioms Conference" "Sing a Poem for you" "Chinese poetry Conference" "Chinese Characters Dictation Competition" and a series program,the success of the transformation of the excellent traditional culture of knowledge has become the focus of attention of the public.Under the premise of fulfilling the social responsibility,the cultural variety show has become the focus of the industry and academia.In the new media environment,the key to solve this problem is to build the value expansion strategy.This article is based on this,and the use of literature analysis,quantitative research methods,case study method to carry out related research.This paper summarized the value of nearly three years of 18 cultural variety show the existing development strategy,summed up the value of development strategy with "creating multiple benefits,variable time leading",and found deficiencies in the cultural variety show of the existing value development strategy exists,that is the value of the lack of initiative development activities and limited income.Then,combined with the "Chinese character dictation conference" from the content value,production mode,integrated marketing communication and IP development in four aspects of the existing value of the program to improve the development of strategies.In order to provide a reference value for the development of the value of the same kind of cultural variety show program,It is also the innovation of this paper.