Research On The WeChat Official Account Content Of Party Newspaper

With the rapid development of the mobile Internet,the social platform based on micro-blog and We Chat has become an important carrier of information dissemination.In particular,the WeChat official account has become one of the most popular media platforms of the audience for its timeliness,interactivity,sharing,and high quality content construction.Among them,the number of WeChat public affairs is increasing day by day,and the major traditional media have been fighting for the WeChat political affairs field.Publishing news and information and other types of information,through the coverage of the most extensive network of social networking platforms to seize the main position of network public opinion.Now there are several party newspapers WeChat official account has become a leader.The concept of"content is king" still occupies an unshakable position in the WeChat field.The main contents of the thesis include the characteristics and advantages of the content production of WeChat official account in the party newspaper and other political affairs:The characteristics have subject choice to adapt to social sharing and bold choice,content construction fit the emotional needs of the audience and highlight the personality,the title setting for the audience psychology at the same time set up "mask door",language and natural and skillful use of network hot words and different styles and outstanding personalities.It has four advantages:policy support,content acquisition and editing,news resources,professional media talents,technical equipment and means.Content production source and technology:the source has the national policy directive and the domestic and foreign situation change,the whole network data platform collection,the cooperative media platform provides,the user independent production content and so on.Technology has large data to generate effective information mining,cloud computing to provide efficient IT services,artificial intelligence to create situational experience,mobile terminals to create interactive communication;Content production mode:the "central kitchen" mode centered on the major theme report and the "Center Media Studio" mode centered on the normal reporting.The shortage of content production and Countermeasures:lack of personality characteristics are not prominent and the content of the subject is homogenized,institutional support is weak,personal enthusiasm is difficult to persist,competitive advantage is not obvious in the competition with non media,product level to be rich and depth content to be increased.The countermeasures have outstanding original features and excavate the innovative perspective to interpret more resources to support and guide the planning and development in a timely manner,express the masses to see and understand the scale of publicity,continue to adhere to scientific and technological innovation and improve the content of the content of the product level.