The Design And Implementation Of The Third-party Platform System Of Newspaper WeChat

With the progress of mobile Internet technology and the popularization of mobile terminals,the rAPId development of we medias and new medias has exerted tremendous impact on traditional medias,among which paper medias represented by newspapers have received the most significant impact.With the development of the integration of new medias and traditional medias,it has become a mainstream trend that traditional medias transform themselves by developing their mobile Internet platforms.Under this circumstance,the WeChat platform has become the preferred platform for media communications on mobile terminals.Traditional paper medias have created their own WeChat official accounts.However,most of them are operating their official accounts in a conventional way of thinking.In addition,a majority of these WeChat official accounts cannot satisfy the personalized requirements by the users in this mobile Internet era(e.g.,interaction and socialization),due to their limited technical capabilities,the limited functionalities of their WeChat official accounts and the restrictions of WeChat platform policies.The existing WeChat official accounts by the newspaper companies are in urgent need of a WeChat third-party platform,the WeChat official account management engine that is suitable to company characteristics,capable of enhancing media integration,and can meet the demand of interactions among WeChat fans.The main research task of this thesis involves the design,development and implementation of a WeChat third-party platform for newspaper medias.Based on an open-source WeChat third-party platform system,this work utilizes a variety of functional interfaces provided by the WeChat public platform as well as plentiful Internet cloud resources to implement the functional modules that meet the requirement by WeChat official account users.This WeChat third-party platform system uses MVC design pattern as the development framework,MySQL as the database management system,PHP as the programming language,Bootstrap as the front-end development framework,and JSON as the data exchange format.In this work,the WeChat third-party system is divided into four main components,of which the functional structures are thoroughly analyzed and designed in the form of data tables,attribute diagrams and inter-table relationship diagrams.To further improve the WeChat system's security,availability,throughput and concurrent processing capacity,this work employs VmWare virtualization,Windows Server IIS load balancing,and Aliyun OSS techniques to improve Server performance from the perspectives of both hardware and software architectures.In addition,by performing optimization on MySQL injection and protection,this WeChat system further enhances its security in coping with the increasingly severe network environment,and the execution efficiency of database system.As a representative of newspaper medias that are actively involved in the integration of new medias and traditional media,the WeChat official account platforms operated by Taizhou Newspaper Group,such as "Micro Taizhou" and "Taizhou Release",have made profound influence in the media industry.The design and implementation of this WeChat third-party platform for newspaper medias can further satisfy the sustainable development requirements by the Taizhou Newspaper Group's WeChat official account,increase the serviceability,interactivity,and convenience of the WeChat official account,as well as increase the adhesiveness of WeChat fans,strengthen the news communication power and insipre innovative operation strategies.The WeChat third-party platform in this work is of great theoretical and practical importance for newspaper medias to develop new carriers for industrial operations,accelerate more profound media integration,facilitate the new media environments in the mobile Internet era.