Study On The Content Pushed By Wechat Official Accounts Of The Party Newspaper

With the continuous development of mobile internet technology,WeChat has gradually become the most frequently used application in people's daily lives.In order to obtain more users,many media have tried to open WeChat official account and then push news information to the users' mobile phone.The platform of WeChat official account has gradually changed the way of producing news content.As an important tool to convey the national policy and the dominant ideology,it is necessary for the party newspaper to consider how to seize the fleeting opportunity in the constantly changing conditions,how to push popular content on the WeChat public platform and how to consolidate and strengthen the mainstream consensus.This paper studies the content pushed by the WeChat official account of three party newspapers at different levels--People's Daily,Hubei Daily,Changjiang Daily in 2016.The first chapter introduces the propagation characteristics of WeChat official account and the general pushing frequency,quantity,time and the source of content of the selected samples.In the second chapter,the thesis analyzes the characteristics of the WeChat official account of the party newspaper from the following three aspects:the theme of the report,the attribute and the subject of the event in the way of frame analysis.The third chapter uses the method of general text analysis to analyzes the editing features from four text structures:title,lead,text and the end.On the basis of the analysis of the previous chapters,the fourth chapter puts forward the recommendations of the contents to contribute to high-quality content of the WeChat official account of the party newspaper in the future.